BrandQuantum today announced the availability of animated banners within its BrandMail solution. This means that email banners can now be uploaded as animated GIFs and centrally managed through the BQIgnite platform. These eye-catching banners break through the content clutter and can work on any device, provide more information to customers, increase reader engagement and are supported by all major email clients.

Paula Sartini, founder and CEO at BrandQuantum, says, “Email is an important communication tool for companies and by introducing the animated banner functionality into BrandMail, marketers have another opportunity to showcase eye-catching information to their customers in addition to the email signature and brand elements included in emails.”

According to Content Marketing Institute, 87% of marketers use email as one of their top free organic distribution channels and 90% use email engagement as a metric to measure content performance. With over 306.4 billion e-mails estimated to have been sent and received each day in 2020 and over 376.4 billion daily emails expected to be sent by 2025, companies need to break through the content clutter, find ways to deliver a consistent brand experience in all email communications and use it effectively as a branding tool.

BrandMail is an email branding solution that helps companies to deliver consistently branded emails across email platforms. The solution which seamlessly integrates into Outlook allows companies to apply email branding directly to emails such as signatures, banners, surveys and polls without the need for emails to be rerouted. BrandMail has been developed with security at the core, has been independently pen-tested and adheres to personal security standards including GDPR and POPIA.