BrandQuantum

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

04.11.2020 11:18 AM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here


At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

02.08.2020 04:23 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

02.08.2020 02:53 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS

05.01.2020 01:48 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, 3 August 2018 | see article here

Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to...