BrandQuantum

THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:59 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.


With the rise of ...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

27.11.2020 06:51 AM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

04.11.2020 11:18 AM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here


At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

06.05.2020 04:51 PM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

HOW SAFE IS YOUR BRAND IN THE HANDS OF A REMOTE WORKFORCE?

28.03.2020 10:08 PM By Paula Sartini - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 23 March 2020 | see article here

Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State...

HOW TECHNOLOGY HELPS BRANDS EVOLVE

06.01.2020 11:06 AM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

 

To compete in this market, brands ha...

CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY

05.01.2020 03:14 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here

CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST

05.01.2020 02:54 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing.


From the discussion poi...

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