BrandQuantum

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT

27.11.2020 06:51 AM By BrandQuantum - Comment(s)

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING

27.11.2020 06:49 AM By BrandQuantum - Comment(s)

Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].  


Every organisation should use a s...

CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST

04.11.2020 10:06 AM By BrandQuantum - Comment(s)

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here


THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

06.05.2020 04:51 PM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

MEDIA UPDATE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE

06.01.2020 09:22 PM By Paula Sartini - Comment(s)

Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here