BrandQuantum

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING

27.11.2020 06:49 AM By BrandQuantum - Comment(s)

Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].  


Every organisation should use a s...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES

06.11.2020 12:39 PM By BrandQuantum - Comment(s)

When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn't include sender details or a company name but rather had an image of a hand holding a feather quill and ...

COMPANIES NEED TO PROTECT THEIR CUSTOMERS FROM IDENTITY THEFT 

04.11.2020 07:00 AM By BrandQuantum - Comment(s)

Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone.  Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consu...

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

06.05.2020 04:51 PM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

HOW SECURE IS YOUR DATA DURING A LOCKDOWN?

24.04.2020 11:05 AM By Paula Sartini - Comment(s)

South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their operations and meet their customer’s needs.


Many businesses have ...

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

23.03.2020 02:56 PM By Paula Sartini - Comment(s)

Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here

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