BrandQuantum

THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:59 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.


With the rise of ...

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT

11.12.2020 06:01 AM By BrandQuantum - Comment(s)

Article first published on businesslive.co.za, 11 November 2020 | see article here


Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE

11.12.2020 06:00 AM By BrandQuantum - Comment(s)

Article first published on channelwise.co.za, 9 October 2019 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

 &...

BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY

11.12.2020 05:59 AM By BrandQuantum - Comment(s)

Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here


Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:58 AM By BrandQuantum - Comment(s)

Article first published on techsmart.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newl...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:57 AM By BrandQuantum - Comment(s)

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.


...

BRAND CONSISTENCY AIDS IN BRAND SECURITY

27.11.2020 03:25 PM By BrandQuantum - Comment(s)

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

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