BrandQuantum - NEWS #Brand Consistency

Gartner recognises BrandMail as #1 email signature solution globally

Wed, 23 Apr 2025 09:08:29 -0500

BrandMail is recognised as top email signature solution worldwide by Gartner

BrandQuantum has announced that its email branding solution, BrandMail, has once again been rated the number one email signature solution globally by technology research and consulting firm Gartner. The recognition comes from user-based comparison reviews published across Gartner Digital Markets, which includes top B2B software platforms Capterra, GetApp, and Software Advice.

These rankings are based on independent user reviews, evaluating factors such as Customer Support, Value for Money, Functionality, and Ease of Use. BrandMail consistently ranks at the top across all categories, reinforcing its reputation as a trusted solution for businesses worldwide.

BrandMail is available for Outlook, Google Workspace, and Microsoft 365 (O365), offering centrally managed, tamperproof email signatures designed to maintain brand consistency in every email interaction.

"We are thrilled by this ongoing recognition from Gartner," says Paula Sartini, Founder and CEO of BrandQuantum. "Our team works closely with customers to develop intuitive solutions that directly address real-world business challenges, particularly around maintaining a consistent brand experience."

She adds, “Customer feedback is central to our innovation process. Without our customers’ insights and ongoing support, BrandMail wouldn’t have achieved this standing. Their input helps us design solutions that eliminate the frustrations companies face in managing brand identity, and ensure every email contributes to a consistent, professional brand image.”

BrandMail continues to empower organisations with tools that enhance their customer communication and ensure a seamless brand experience across all touchpoints.

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#1 Rated Email Signature Software

BrandQuantum software solutions have just got better

Sat, 05 Nov 2022 15:25:09 -0500

BrandOffice and BrandMail new releases for even greater brand consistency

BrandQuantum has today announced the latest updates to its BrandOffice and BrandMail software solutions that help companies to deliver brand consistency across Microsoft Word, Excel, PowerPoint and Outlook as well as web-hosted email offerings such as Gmail.

Since its inception, BrandQuantum has worked closely with its customers to help them overcome some of their key branding challenges and pain points to meet their specific needs. As businesses and technologies are evolving, BrandQuantum has been developing its software solutions to add new features that will help ease the process of delivering brand consistency using BrandOffice and BrandMail.

According to Paula Sartini, founder and CEO at BrandQuantum, “We are thrilled to be introducing new features to our BrandOffice and BrandMail software solutions. We have been working closely with our customers to develop these new features to address some of the key branding pain points they have shared with us and believe these changes will make a big difference to our users.”

“The latest features not only aim to enhance the user experience with improved speeds but also give users peace of mind with a new encryption layer the new offering provides increased security to users,” adds Sartini.

Some of the latest features include:

BrandMail mail campaign

With BrandMail’s new Mail Campaign tool companies can now create content for newsletters or mass emails without jeopardising customer details or privacy policies. With BrandMail all customer data remains confidential as there is no need to upload recipient details to a third-party tool. The content insert and shared mailbox enhancements allow for a fast, user-friendly experience with newsletters received as they appear on the sender’s side.

BrandMail social media banners

With the rise in social media usage, companies want to drive customers to their social media pages. With BrandMail’s Social Media Banner, companies can select the platform they wish to promote and display its details as a banner on the email. Companies can rotate up to five different banners to create awareness of and drive traffic to their various social media pages.

BrandMe page rotational banners

The popular digital business card, BrandMe Pages, which have traditionally carried a company image, can now be updated to run banner campaigns.

BrandOffice brand data

BrandOffice users now have access to a Brand Data Button from within the BrandOffice menu that allows them to create an agenda slide within PowerPoint using the information included in the presentation. The Brand Data button also allows for data links to be pasted from Excel to PowerPoint as branded graphs. Waterfall charts can also be added to display in brand colours.

Employer branding made easy with BrandMail

Sat, 05 Nov 2022 14:13:15 -0500

Employer Branding is growing in importance across the globe, particularly as companies are scrambling to attract and retain the best talent. With remote working being made a reality, in many instances, companies are competing for skills from a global talent pool and offering attractive packages that make it hard for companies to compete. However, companies that have a strong employer brand are likely to win the war for talent in the long run as they offer great employee experiences and create brand ambassadors out of their staff.

To deliver your brand internally, email which is a widely used business tool for internal and external communication can be used to effectively deliver a consistent brand that resonates with employees and contributes to the brand experience. Here are some tips to incorporate your brand into employee emails.

Tip 1: Email signatures are important

Email signatures can be an effective branding tool, building trust amongst recipients. So why wouldn’t you include this valuable piece of branding in your employee branding? Including professionally branded email signatures on internal emails reinforces the brand amongst employees, creating a sense of pride and belonging to the brand. By using an email signature management tool, emails delivered across the company will be on brand and carry the correct email signature every time.

Tip 2: Use email banners to drive employer branding

Email banners provide a platform to highlight the latest campaigns the company is running and to showcase the company’s successes. As an important audience to your company, emails sent internally to your employees should include these banners as much as emails to your customers should. While email banners aid in building the brand it also empowers employees with knowledge about campaigns that the company is running so that they are better equipped to assist customers with queries and can even proactively share information about the latest campaigns with customers.

Tip 3: Rate your employee experiences and satisfaction levels regularly

It is important to measure the pulse of your organisation from the inside as much as it is to measure customer satisfaction levels. Use the BrandMail Rate My Service tools to measure your employee morale, engagement levels and employee experiences throughout the year and determine what is working well and identify areas for improvement.

Tip 4: Use your digital business card as a branding tool

Digital business cards provide a great opportunity to reinforce your brand and to let your employees experience your brand. With BrandMail’s BrandMe page, employee photos can be included along with the brand elements such as the logo, creating an affiliation to the brand for every employee across the company. Further, these digital business cards enable employees to see other employees’ information such as contact details, designation and qualifications, creating a sense of community and pride amongst employees and helping to increase brand awareness and create brand ambassadors for the company. Each BrandMe page carries a unique QR code, making it easy to share and download the information carried in the digital business card.

It is important that your employees trust your brand and are loyal to your brand. As such, while employer branding requires extensive planning and ongoing initiatives to build the brand, email provides a cost-effective tool that can be added to the mix to improve employer branding amongst employees, helping to drive employee retention rates and create brand ambassadors that engage your customers in every interaction. By using an email signature management tool, emails delivered across the company will be on brand and carry the correct email signature, banners, surveys and digital business card every time to enhance your employee experience.

BrandQuantum continues to be recognized by G2 as best meeting requirements for the seventh consecutive season

Thu, 03 Nov 2022 14:59:10 -0500

G2 awards BrandMail winner of Best Meets Requirements for the Seventh Consecutive Season

In the G2 Fall 2022 awards, BrandMail has been named winner of Best Meets Requirements in the Email Signature category for the seventh consecutive season. G2 is the largest peer review platform in the world, helping over 5 million people to make informed technology purchasing decisions through over 1 million authentic, timely reviews from real users.

According to Paula Sartini, founder and CEO at BrandQuantum, “We are so grateful to our customers for their continued support and the feedback they provide. Our customers are a critical part of the co-creation of our offerings. We appreciate the dialogue we have with our customers and believe that the requests and input we receive from them is key to us continuing to deliver value. Our development team also deserves to be recognised for their consistent commitment and dedication to excellence and to translating our customers' feedback and requests into solutions that our customers love,” adds Sartini.

Most recently BrandQuantum has developed new features for BrandMail including its latest Mail Campaign offering which was created as a result of customers asking for an easier and quicker way to send email campaigns and newsletters without compromising on data security and privacy. Another exciting feature is the addition of Social Media Banners that will alert email recipients to various social media pages and can be rotated to showcase specific social pages and campaigns, including personal calendar links.

Since its inception in 2014, BrandQuantum has developed software solutions to help companies overcome their brand consistency challenges. In working closely with its customers to identify key brand consistency pain points throughout organisations, BrandMail helps to deliver consistency across all email signatures, banners, content and more.

Tips to freshen up your brand this spring

Tue, 11 Oct 2022 08:55:21 -0500

The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to help you through the process of freshening up your brand:

Tip1: Check your letterheads

Outdated letterheads can often float around an organisation without being noticed. Yet in a desperate attempt to send an urgent letter out, these letterheads often end up resurfacing, found in old emails or discovered on individual desktops before appearing in your customer’s hands or inbox.

To prevent letterheads from being sent out with the logo or previous address and telephone number or worse yet, with the former director’s details and no sign of the new director’s details, go through your shared folders and files and remove all these old letterheads.

It is also valuable to check that the current letterhead has the correct logo, make sure it is in the right position on the page and prints out correctly, and check and recheck the contact details and director’s information. Once you are happy with the letterhead, share it with the organisation to ensure that all staff have access to the latest version of the company letterhead and other divisional letterheads.

Tip 2: Revive your email signatures

Approximately 333.2 billion emails are sent daily. These are not all necessarily sent from your company but you wouldn’t want your email to get lost in the crowd. While email signatures carry valuable contact information that recipients may appreciate, they also provide an ideal branding platform to show off your brand. Email signatures also need to be given a fresh new look to continue to grab your recipient’s attention and reinforce your brand in every email correspondence your employees have with your customers. Once you’ve refreshed your company email signature, remember to share it across the organisation and ensure that every staff member is using the same version of the email signature to drive brand consistency.

Tip 3: Clean up your PowerPoint slide decks

PowerPoint decks have an uncanny ability to increase in slide numbers over time. Every employee that has worked on the company presentation slides, has added their own personal touch and flair to provide relevant and up-to-date information to the audience. Often these decks start to carry too much information and the pertinent points get lost. Not to mention that pretty pictures that don’t resemble the brand and strange fonts get added to give the presentation more visual appeal.

Spend some time going through the slides and determine what information is important and what information can be deleted without losing valuable insight. Check the font, font colour and font size across all the slides to ensure brand consistency and remove any images that do not align with the brand. Once the deck is up-to-date, give employees access to the latest versions of the slide decks and remove any former versions that are saved in share drives or folders.

Tip 4: Declutter your templates and documents

Templates and documents can often get tampered with and changed throughout the year. Spend some time going through the sales decks, proposal templates, contracts and other marketing materials and documents to ensure that they are aligned to the brand. Check brand elements from the logo to the font and make sure the font type, colour and sizes are correctly used across all templates and documents.

In addition to checking the brand elements, look for any outdated versions of the company templates and documents and remove them from share folders to prevent employees from accessing and using them in future.Maintaining branded materials is a time-intensive process but it is necessary to ensure brand consistency in all customer correspondence and should be done regularly.

With BrandOffice company documents, templates, presentations and spreadsheets can be compiled, modified and saved centrally before sharing them across the organisation to be accessed via the BrandMail Ribbon in Word, PowerPoint and Excel. With BrandOffice, only the most up-to-date templates and content is available to employees, and it includes added security features such as content locking for specific content parts while expiry dates, audit logs and content owners ensure governance and compliance.

BrandMail helps companies to deliver consistently branded emails across email platforms carrying tamperproof email signatures that link to fully customisable digital business cards. BrandMail allows brand teams to centrally manage the complete email template, including body font, colour, size and colour theme across multiple brands and shared mailboxes.

By using an email signature and document management tool, branding teams can manage their brands centrally and empower employees to deliver a consistent brand, improve customer experiences and help improve brand recognition and build brand trust.

Gartner names BrandMail #1 global email signature solution

Wed, 31 Aug 2022 14:28:01 -0500

BrandMail is named #1 email signature solution by Gartner

BrandQuantum has today announced that technology research and consulting company, Gartner has rated BrandMail the number one email signature solution globally. The rating is based on comparison reviews across the Gartner Digital Markets which comprises the three leading B2B software search websites — Capterra, GetApp and Software Advice. These reports are independent assessments based on user ratings and reviews.

Across all three websites, BrandMail came out tops for its Customer Support and Value for Money. The email branding solution, which is available for Outlook, Google and O365, also ranked highly for its functionality and ease of use.

According to Paula Sartini, founder and CEO at BrandQuantum, “We are delighted to receive this accolated from Gartner. At BrandQuantum we develop easy-to-use software solutions in conjunction with our customers to ensure that our software helps them to overcome business challenges and helps them to meet their brand consistency needs.”

BrandMail is an email signature management software solution that delivers tamperproof email signatures that are centrally managed to deliver brand consistency in every email interaction.

“We would not have been able to develop the software solutions we do without our customer input and recommendations,” adds Sartini. “At the same time, without our customer’s support, BrandMail would not be recognised as a leading email signature solution. It is this support that reminds us that our brand consistency software solutions remove the pain associated with driving brand consistency across organisations and helps our customers to deliver consistently branded emails that result in consistent customer experiences every time.”

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#1 Rated Email Signature Software

BrandMail and BrandOffice ranked brand consistency high performers by G2

Wed, 29 Jun 2022 05:44:44 -0500

BrandQuantum provides winnning brand consistency software in G2 Awards

BrandQuantum’s BrandOffice and BrandMail software solutions have swept up 13 high performance badges in the G2 Summer 2022 Awards. BrandMail was again crowned the overall winner in the email signature category for Best Meets Requirements and Easiest to Use. In addtion, BrandMail also received badges for Best Support: Mid-market, Easiest to do Business With: Mid-Market, Users Most Likely to Recommend: Mid-Market, Users Love Us and High Performer status.

G2 is one of the largest software marketplace and review platforms and awards are based on customer feedback and reviews. Having secured top rankings in the Spring 2022 awards for BrandMail, BrandQuantum is thrilled that both its BrandMail and BrandOffice solutions have earned top rankings in the Summer 2022 Awards.

BrandQuantum develops software that helps to ease the challenge of brand consistency across all emails and Microsoft Word documents, PowerPoint presentations and Excel worksheets. According to the G2 Summer Awards, BrandMail is the industry leader that Best Meets Requirements. The solution is also rated for being the overall Easiest to Use in the email signature category. BrandMail also claimed top spot overall in the email signature enterprise segment (>1000 users).

BrandMail #1 enterpise email signature solution

Enterprise G2 Grid® for Email Signature Software

BrandOffice #1 Overall Most Likely to Recommend in document generation

BrandOffice, which recently joined the G2 review platform, has been recognized as a High performer and also received:

Rated #1 for Likelihood to Recommend
Rated #1 for Ease of Use
Rated #1 for Templates
Rated #1 for Branding

BrandQuantum Users Love Us for the ease of use in creating consistently branded emails and company documents, templates and presentations and the committed and dedicated support team.

“We are delighted to be acknowledged and recognised by G2, yet it's our customers and users that are the real winners. Helping our clients to easily create and manage brand consistency is what drives us to innovate. Wheter its BrandMail for consistent email signatures, banners, surveys and content or BrandOffice for consistent Word documents, PowerPoint presentations and Excel workbooks.

Our clients have adapted to a new way of working and we are so humbled for their trust in helping them accelerate and navigate their digital brand

for all for our software solutions, we wouldn’t have solutions that users are most likely to recommend and love if it wasn’t for our customers.” , says Paula Sartini, founder and CEO at BrandQuantum,

Since BrandQuantum’s inception in 2014, the company has worked closely with its customers to identify key branding challenges in their organisations and used this feedback to develop software solutions that are easy to use and deliver brand consistency.

“At BrandQuantum, we believe that if the solution adds to the complexity of the task, it won’t be used and our objective is to simplify the challenge of delivering consistent branding every time,” concludes Sartini.

THE CUSTOMER.NET | Marketers are finding their voice in customer data

Sat, 07 May 2022 14:34:11 -0500

Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini

In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention.

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to survive.

Marketers find their voice

The Covid-19 pandemic brought accountability and measurability to business as many people were allowed to work remotely for the first time in their careers. This pushed analytics to the fore as people questioned the value of working from the office verse working remotely. However, this quest for value and measurement is not isolated to employees. Marketing departments are now also looking at analytics to understand the performance of their marketing campaigns and initiatives.

Historically marketing departments focused on implementing campaigns with limited insight into whether they worked or not. Now with the rise in technology adoption, marketers are turning to the data to determine what is working and can push back to the top-level to let them know, able to substantiate with real-time customer data and compare campaigns giving them a voice in the boardroom.

With customers exercising the right to choose, brands need to be purpose-led and cannot make promises they don’t deliver on as people are increasingly aware of what they believe is and isn’t fair.

The buffer removed

Before the pandemic, employees had to follow the right channels for communications and could not go directly to management for information. At the same time, companies had hierarchies in place whereby certain employees would handle customer queries or engage with customers directly.

With employees now working remotely, the communications channels have changed and there is no longer a buffer in place to withhold company information from employees. With fluid communications, internal and external communications have aligned to a consistent voice. This is also driving the authenticity of communications as companies can no longer filter and clean up information as they want to portray it, with customers looking for information to be made available immediately, there is no time to hamper with it but rather make it available to them as it is needed. In addition, measuring responses is now done within minutes, hours and days rather than within months.

Immediacy replaces perfect moments

Traditionally marketing departments spent months creating the perfect campaign. However, with communication channels changing so rapidly, marketers no longer have the luxury of time they once did. Today marketers need to run campaigns quickly, test the results and force correct as necessary.

This is a more strategic approach to campaigns as marketers can see what is working in real-time based on immediate customer responses and feedback. While this has several benefits in terms of the ability to measure the success of campaigns in real-time, it also adds additional pressure on teams to be ready and make adjustments as and when they are needed.

While technology makes it easy to measure the success of campaigns in real-time, it cannot replace the creative process or handle unpredictability which is where human ingenuity comes in.

Marketers to embrace technology and data

Traditionally marketers have shied away from technology, however, in an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention. With an estimate of 2.4 billion emails being sent every second, consumers are spending more time online and marketers need to hone in on this, and lean into the data to deliver what customers want.

This can only be achieved by using technology solutions such as AI and machine learning which improves marketers’ ability to work better, fast and cheaper. For example, while many tasks within the marketing department remain repetitive, these can be outsourced to machines that would be able to do it quickly and efficiently.

This would free up marketers to use these data and analytics to understand customers’ behaviour and gain insight into what they want. This can only be achieved by leveraging the information that is available to them and using this to develop campaigns. The data and quality of data are critical to meeting customers’ needs and marketers will not be able to give customers what they want without the data.

However, while customer experience is increasingly important, how marketers gather and use the data comes under the spotlight as customers are looking for transparency and control. As such many marketers will need to go back to basics in terms of customer data collection and data analytics to get marketing right and prepare for 2022.

BrandQuantum develops software solutions to help companies deliver compliant customer communications and documents. The tamperproof email signatures that are sent out with every single email via Microsoft Outlook have built-in verification tools to give customers added peace of mind that your company emails are authentic. The BrandOffice solution offers permission control to company documents so that only those employees that need access to your documents have it. In addition, access to company documentation and templates is tracked and audited to give companies line of site of document usage and overall documentation compliance.

BrandMail named Momentum Leader in G2 Spring 2022 Awards

Wed, 30 Mar 2022 11:48:59 -0500

BrandMail, the email branding solution developed by BrandQuantum, has received the Momentum Leader ranking in the G2 Spring 2022 Awards for the Email Signature category.

BrandMail, the email branding solution developed by BrandQuantum, has received the Momentum Leader ranking in the G2 Spring 2022 Awards for the Email Signature category. Products that appear in the Leader tier in the Momentum Grid rank in the top 25% of their category as rated by users which includes user satisfaction ratings that are affected by customer satisfaction levels. In addition to this achievement, BrandMail received an additional 11 awards including Best Meets Requirements, Easiest to Use, High Performer, Best Support and Users Love Us.

“We are delighted to have been recognized as a Momentum Leader in the G2 Awards which is an accolade that was only made possible because of our wonderful customers,” says Paula Sartini, founder and CEO at BrandQuantum. “Thank you to each person that took the time to share your experience using our software, it is because of your support that we were recognized as leaders in the email signature category.”

In addition to the Spring Badges awarded, BrandMail was also rated number one for Banner Advertising, Analytics Tracking, Designed Templates, Advanced Template Customization and Auto Updates among others features that deliver value to BrandMail users.

G2 is one of the world’s leading technology review platforms that scores technology products and solutions based on user reviews and feedback. With over 1.5 million reviews, G2 is a trusted source of information for IT leaders across the globe that are looking for authentic peer reviews of technology products and solutions that have been tried and tested.

BrandMail is a secure email branding software solution that seamlessly integrates into Outlook to deliver consistently branded, tamperproof email signatures, banners, digital business cards, surveys and more across without the need to reroute emails, ensuring the authenticity of the email from sender to recipient. The BrandMail family of products includes BrandMail Desktop, BrandMail Web which is the Web Add-in deployed to Microsoft Outlook 365 and Brandmail Lite which offers a mail flow for Office 365 and Google Workspace.

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NEX MEDIA | Gathering customer data effectively to create great customer experiences

Sat, 12 Feb 2022 09:39:05 -0500

Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirements of these acts is not going to win over your customers or help you to establish connections. It could also negatively affect the customer experience and damage trust.

While customers seek tailored and personalised experiences that delight, often these experiences feel generic and do not deliver the desired response from customers. This is partly because companies have got stuck in the data, using information such as birthdays to remind customers that we know you and we are thinking about you, but instead, this reminds them that you are watching them.

To create delightful customer experiences today, companies need digital transformation to gather customer information, create unique experiences, drive personalisation and build trust and need to move away from spying on customers to rather engaging with customers.

We are watching you

As customers continue to use online platforms for searching for information, shopping, engaging friends and family on social channels, and connecting to the brands they love, companies are inundated with an abundance of data on purchase history, search history, engagement history and more.

This information may be useful to determine what your customers like and possibly gives you enough information to provide targeted deals and information about the product ranges they have browsed online. But this does not delight your customer and it may even have the adverse effect and lead to negative responses. While some theories state that customers may respond differently depending on where they are in the customer journey, many customers believe that just because you have their information, it does not give you the right to use it.

Rather than adding to the customer experience, many of the interactions from companies remind customers that they are being watched and while they may have provided you with their details as a trade-off for something that they wanted from you, they do not necessarily want to be bombarded with information or spammed with offers.

Company-centric data

According to new research, how companies use customer data is becoming more important to the customer experience. However, many companies are using a mix of customer data that has been collected either via on your own platforms known as first-party data, second-party data whereby companies use other company’s first-party data, and third-party data, which may have been purchased from another source unrelated to the company.

While collecting data from cookies or observing purchasing habits has been a quick and easy way for companies to collect customer data over the past few years, this company-centric approach has a rebound effect on the customer relationship and delivers a lower return on investment.

Based on this, companies need to find new ways to gather customer data that are privacy-friendly and gathered first hand. This move from tracking customer behaviour to engaging customers also allows for companies to establish deeper relationships with their customers and build trust.

Customer-centric data

After years of tracking customer behaviour, it could be a daunting process for companies to discover new ways to gather customer data but according to Forrester there is a way to gather data straight from the customer. This approach, which they have coined “Zero-Party Data”, entails asking customers directly about their context or needs.

Based on this approach, customers intentionally and proactively share data with a brand, helping companies to gain insight into customer’s preferences, purchasing intentions, personal context and how they want brands to engage with them.

This aligns with Justice Theory which adopts three pillars. First, customers will give data to companies based on what they will get for the data and if they foresee a fair outcome, this is known as Distributive Justice. Next, is Procedural Justice, customers are concerned about how the process of data is handled and how well they were treated post-purchase. Finally, Interactional Justice is about the elements of the interaction from the tone of voice and use of language.

By gaining valuable insight and data about customers, companies can engage customers more meaningfully, improve customer expectations and build trust throughout the buyer’s journey. Zero-party data can also be used to tailor personalised experiences, creating experiences of one that are authentic and delight customers.

Customers know what they want

For companies wanting to embrace the customer-centric approach to gathering quality data without infringing on customer privacy, the zero-party data strategy enables companies to gain the information they want, in a manner that customers are willing to provide in order to improve their experiences.

There are several mechanisms available to do this, though companies should not bombard customers with requests for information or overwhelm them with questions. Rather, gathering customer data should be a seamless part of engaging customers and gathering the information that you need to improve the customer experience.

To gather this data, companies would benefit from using tools that are easily available to each employee and gain feedback as part of customer engagement. For example, incorporating email surveys into customer’s correspondence can help gather valuable insight into what the customer’s expectations are of the brand and how they want brands to interact with them.

Email surveys can be done quickly and easily, with some solutions allowing companies to incorporate email surveys as part of the email signature. These surveys are built and hosted within the respective email platform , which allows for complete data integrity and security.

Although many companies are waiting for a magic bullet solution to customer experiences, when it comes down to experiences, it is about really listening to your customer and allowing them to tell you what they want.