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BrandQuantum

MODERN MARKETING | How To Maintain Brand Health

03.09.2021 11:34 AM By BrandQuantum - Comment(s)

Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini


According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...

EMINETRA | Why brand health matters

03.09.2021 11:18 AM By BrandQuantum - Comment(s)

Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini


The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter t...

BLOG | Why brand health matters

31.08.2021 09:12 AM By BrandQuantum - Comment(s)

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switch...

BIZCOMMUNITY | Why brand health matters

20.08.2021 12:43 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini


The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter...

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