Article first published on businesslive.co.za, 11 November 2020 | see article here

Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].  

Every organisation should use a s...

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 |  see article here

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

 

To compete in this market, brands ha...

Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to...