BrandQuantum

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:54 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here


While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

CAN CUSTOMER INTIMACY BALANCE PRIVACY PRINCIPLE?

11.12.2020 06:03 AM By BrandQuantum - Comment(s)

Article originally published on www.gadget.co.za, 30 November 2020 | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE

11.12.2020 06:00 AM By BrandQuantum - Comment(s)

Article first published on channelwise.co.za, 9 October 2019 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

 &...

BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY

11.12.2020 05:59 AM By BrandQuantum - Comment(s)

Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here


Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:58 AM By BrandQuantum - Comment(s)

Article first published on techsmart.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newl...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:57 AM By BrandQuantum - Comment(s)

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.


...

BRAND CONSISTENCY AIDS IN BRAND SECURITY

27.11.2020 03:25 PM By BrandQuantum - Comment(s)

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

27.11.2020 06:51 AM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how...

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