Tips to freshen up your brand this spring

Tue, 11 Oct 2022 08:55:21 -0500

The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to help you through the process of freshening up your brand:

Tip1: Check your letterheads

Outdated letterheads can often float around an organisation without being noticed. Yet in a desperate attempt to send an urgent letter out, these letterheads often end up resurfacing, found in old emails or discovered on individual desktops before appearing in your customer’s hands or inbox.

To prevent letterheads from being sent out with the logo or previous address and telephone number or worse yet, with the former director’s details and no sign of the new director’s details, go through your shared folders and files and remove all these old letterheads.

It is also valuable to check that the current letterhead has the correct logo, make sure it is in the right position on the page and prints out correctly, and check and recheck the contact details and director’s information. Once you are happy with the letterhead, share it with the organisation to ensure that all staff have access to the latest version of the company letterhead and other divisional letterheads.

Tip 2: Revive your email signatures

Approximately 333.2 billion emails are sent daily. These are not all necessarily sent from your company but you wouldn’t want your email to get lost in the crowd. While email signatures carry valuable contact information that recipients may appreciate, they also provide an ideal branding platform to show off your brand. Email signatures also need to be given a fresh new look to continue to grab your recipient’s attention and reinforce your brand in every email correspondence your employees have with your customers. Once you’ve refreshed your company email signature, remember to share it across the organisation and ensure that every staff member is using the same version of the email signature to drive brand consistency.

Tip 3: Clean up your PowerPoint slide decks

PowerPoint decks have an uncanny ability to increase in slide numbers over time. Every employee that has worked on the company presentation slides, has added their own personal touch and flair to provide relevant and up-to-date information to the audience. Often these decks start to carry too much information and the pertinent points get lost. Not to mention that pretty pictures that don’t resemble the brand and strange fonts get added to give the presentation more visual appeal.

Spend some time going through the slides and determine what information is important and what information can be deleted without losing valuable insight. Check the font, font colour and font size across all the slides to ensure brand consistency and remove any images that do not align with the brand. Once the deck is up-to-date, give employees access to the latest versions of the slide decks and remove any former versions that are saved in share drives or folders.

Tip 4: Declutter your templates and documents

Templates and documents can often get tampered with and changed throughout the year. Spend some time going through the sales decks, proposal templates, contracts and other marketing materials and documents to ensure that they are aligned to the brand. Check brand elements from the logo to the font and make sure the font type, colour and sizes are correctly used across all templates and documents.

In addition to checking the brand elements, look for any outdated versions of the company templates and documents and remove them from share folders to prevent employees from accessing and using them in future.Maintaining branded materials is a time-intensive process but it is necessary to ensure brand consistency in all customer correspondence and should be done regularly.

With BrandOffice company documents, templates, presentations and spreadsheets can be compiled, modified and saved centrally before sharing them across the organisation to be accessed via the BrandMail Ribbon in Word, PowerPoint and Excel. With BrandOffice, only the most up-to-date templates and content is available to employees, and it includes added security features such as content locking for specific content parts while expiry dates, audit logs and content owners ensure governance and compliance.

BrandMail helps companies to deliver consistently branded emails across email platforms carrying tamperproof email signatures that link to fully customisable digital business cards. BrandMail allows brand teams to centrally manage the complete email template, including body font, colour, size and colour theme across multiple brands and shared mailboxes.

By using an email signature and document management tool, branding teams can manage their brands centrally and empower employees to deliver a consistent brand, improve customer experiences and help improve brand recognition and build brand trust.

BrandMail and BrandOffice ranked brand consistency high performers by G2

Wed, 29 Jun 2022 05:44:44 -0500

BrandQuantum provides winnning brand consistency software in G2 Awards

BrandQuantum’s BrandOffice and BrandMail software solutions have swept up 13 high performance badges in the G2 Summer 2022 Awards. BrandMail was again crowned the overall winner in the email signature category for Best Meets Requirements and Easiest to Use. In addtion, BrandMail also received badges for Best Support: Mid-market, Easiest to do Business With: Mid-Market, Users Most Likely to Recommend: Mid-Market, Users Love Us and High Performer status.

G2 is one of the largest software marketplace and review platforms and awards are based on customer feedback and reviews. Having secured top rankings in the Spring 2022 awards for BrandMail, BrandQuantum is thrilled that both its BrandMail and BrandOffice solutions have earned top rankings in the Summer 2022 Awards.

BrandQuantum develops software that helps to ease the challenge of brand consistency across all emails and Microsoft Word documents, PowerPoint presentations and Excel worksheets. According to the G2 Summer Awards, BrandMail is the industry leader that Best Meets Requirements. The solution is also rated for being the overall Easiest to Use in the email signature category. BrandMail also claimed top spot overall in the email signature enterprise segment (>1000 users).

BrandMail #1 enterpise email signature solution

Enterprise G2 Grid® for Email Signature Software

BrandOffice #1 Overall Most Likely to Recommend in document generation

BrandOffice, which recently joined the G2 review platform, has been recognized as a High performer and also received:

Rated #1 for Likelihood to Recommend
Rated #1 for Ease of Use
Rated #1 for Templates
Rated #1 for Branding

BrandQuantum Users Love Us for the ease of use in creating consistently branded emails and company documents, templates and presentations and the committed and dedicated support team.

“We are delighted to be acknowledged and recognised by G2, yet it's our customers and users that are the real winners. Helping our clients to easily create and manage brand consistency is what drives us to innovate. Wheter its BrandMail for consistent email signatures, banners, surveys and content or BrandOffice for consistent Word documents, PowerPoint presentations and Excel workbooks.

Our clients have adapted to a new way of working and we are so humbled for their trust in helping them accelerate and navigate their digital brand

for all for our software solutions, we wouldn’t have solutions that users are most likely to recommend and love if it wasn’t for our customers.” , says Paula Sartini, founder and CEO at BrandQuantum,

Since BrandQuantum’s inception in 2014, the company has worked closely with its customers to identify key branding challenges in their organisations and used this feedback to develop software solutions that are easy to use and deliver brand consistency.

“At BrandQuantum, we believe that if the solution adds to the complexity of the task, it won’t be used and our objective is to simplify the challenge of delivering consistent branding every time,” concludes Sartini.

BrandQuantum - NEWS #Document Generation Management