BrandQuantum

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

27.11.2020 06:38 AM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International. 


The newly ...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL BANNERS

27.11.2020 06:35 AM By BrandQuantum - Comment(s)

What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them.


While email banners aim to be eye-catching to alert th...

ARE YOUR EMAILS BUILDING BRAND TRUST?

04.11.2020 10:02 AM By BrandQuantum - Comment(s)

Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...

BUILDING BRAND TRUST THROUGH EMAILS

05.01.2020 03:50 PM By Paula Sartini - Comment(s)

Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here

Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, foun...

ARE YOUR EMAILS BUILDING BRAND TRUST?

05.01.2020 03:25 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here

We've all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees ...