BrandQuantum

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT

27.11.2020 06:51 AM By BrandQuantum - Comment(s)

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING

27.11.2020 06:49 AM By BrandQuantum - Comment(s)

Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].  


Every organisation should use a s...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES

06.11.2020 12:39 PM By BrandQuantum - Comment(s)

When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn't include sender details or a company name but rather had an image of a hand holding a feather quill and ...

ARE YOUR EMAILS BUILDING BRAND TRUST?

04.11.2020 10:02 AM By BrandQuantum - Comment(s)

Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

06.05.2020 04:51 PM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to deter...

BUILDING BRAND TRUST THROUGH EMAILS

05.01.2020 03:50 PM By Paula Sartini - Comment(s)

Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here

Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, foun...

ARE YOUR EMAILS BUILDING BRAND TRUST?

05.01.2020 03:25 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here

We've all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees ...