BrandQuantum

BRAND CONSISTENCY AIDS IN BRAND SECURITY

27.11.2020 03:25 PM By BrandQuantum - Comment(s)

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL DISCLAIMERS

17.11.2020 04:40 AM By BrandQuantum - Comment(s)

Have you ever read the disclaimer at the bottom of your email signature? This rather dull-looking piece of information has a very important role to play in protecting the organisation from possible risks. For this reason, it deserves some attention due to the value it can deliver in several instance...

ARE YOUR EMAILS BUILDING BRAND TRUST?

04.11.2020 10:02 AM By BrandQuantum - Comment(s)

Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...

BUILDING BRAND TRUST THROUGH EMAILS

05.01.2020 03:50 PM By Paula Sartini - Comment(s)

Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here

Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, foun...

ARE YOUR EMAILS BUILDING BRAND TRUST?

05.01.2020 03:25 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here

We've all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees ...