The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to help you through the process of freshening up your brand:

Approximately 333.2 billion emails are sent daily.  These are not all necessarily sent from your company but you wouldn’t want your email to get lost in the crowd. While email signatures carry valuable contact information that recipients may appreciate, they also provide an ideal branding platform to show off your brand. Email signatures also need to be given a fresh new look to continue to grab your recipient’s attention and reinforce your brand in every email correspondence your employees have with your customers. Once you’ve refreshed your company email signature, remember to share it across the organisation and ensure that every staff member is using the same version of the email signature to drive brand consistency.

Spend some time going through the slides and determine what information is important and what information can be deleted without losing valuable insight. Check the font, font colour and font size across all the slides to ensure brand consistency and remove any images that do not align with the brand. Once the deck is up-to-date, give employees access to the latest versions of the slide decks and remove any former versions that are saved in share drives or folders. 

Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone.  Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consumers have either been a victim of ID theft, or know someone who has. As identity theft is a growing concern for consumers, they are encouraged to take precautions to prevent falling victim to cybercrime and identity theft. The Banking Association of South Africa[3] has provided customers with several tips on preventing identity theft, including not disclosing personal information to anyone without knowing who you are disclosing the information to and what it is being used for.

While customers may be taking precautions to safeguard their personal information and verify the companies they provide personal information to, they are entrusting organisations with their details and expect them to have measures in place to ensure that their data remains secure. However, according to the World Wide Worx State of Enterprise Security in South Africa 2019 study that was conducted in association with Trend Micro and VMware, only 35% of South African IT decision-makers were prepared for cyberattacks at any time in the next 48 hours. Companies need to take action and have processes in place that not only protect their customer’s details but also provide their customers with tools to help prevent them from falling for phishing scams or spoofing emails for example.

EMAIL VERIFICATION TOOLS

Email spoofing occurs when recipients receive emails that resemble official organisation emails. For example, a client may receive an email that appears to be sent from his bank with the corporate logo and similar distinct graphics that have been sourced online or copied from legitimate emails sent from the organisation previously. These images are embedded into spoof emails to convince recipients that the emails are legitimate and encourage them to follow specific phishing instructions for example.

However, email spoofs are not only sent to customers, there are instances where emails appear to be sent from internal sources to company departments and employees with particular instructions. These include instructions that request immediate payment of funds or for funds to be released or even requesting particular customer details. Without the necessary verification tools in place, these emails are often actioned with immediate effect.

With approximately 93 percent of malware coming from emails[4], it is evident that companies lack mechanisms for email authentication. These emails often look legitimate at quick glance and as such the recipient is likely to action it as per the instructions included. To overcome this, company email signatures should aid in enhancing security. This could include providing recipients with a verification page that provides additional information about senders, qualifications, titles, and details about the company.

The details included on the verification should be approved by various departments within the organisation to ensure that the job title and qualification for example, are accurate. In addition as email correspondence can constitute a legal document, the organisation should put measures in place to ensure that all emails that leave the company authenticate the identity of the sender on behalf of the organisation.

By adopting these security measures, companies would provide added peace of mind to their customers that emails they receive from the organisation are authentic.

SECURING COMPANY TEMPLATES 

Looking beyond email signatures, companies need to put measures in place to secure company documents and templates from third parties. This includes removing former employees from systems and limiting the access vendors and other external parties have to company documents. For example, if important documents such as company letterheads are easily accessed via an unsecure platform, anyone could use the document to spoof recipients into providing valuable personal data or releasing funds.

For added security, company documents and templates should be housed centrally on a cloud platform that restricts usage to only those departments and individuals that need access to these documents. In addition employees should not be able to save company documents to their desktops for future use as these can be easily tampered with or shared with employees that do not need access to them.

Companies should incorporate a tracking system that provides line of site of who is accessing documents and when, as well as providing executives with statistics of user template compliance at any point in time.

This is supported by Varonis which states that fewer people should be able to access to sensitive company information as some of the biggest data breaches in the past year stem from a user who had access to files they shouldn’t have been able to see in the first place[5]. In addition they found that on average, only 3% of company folders are secured leaving employees open access to the majority of company documents and customer information.

PROTECTION FROM THE INSIDE OUT 

In many instances, companies have invested significantly into improving IT security with firewalls and antivirus and antimalware software, however, internal security measures have fallen through the cracks.

In some instances companies rely on third party organisations for email branding to be applied in the form of banners and email signatures which are applied after the email has been sent from the sender. By intercepting these emails, the emails are effectively tampered with and could put customer data at risk. It also poses questions about email authenticity which is key to establishing trust with customers.

Identity theft can occur by neglecting to cancel former employee access to documents. When employees leave an organisation, their access to company documents and systems should be removed from the system immediately and any storage of documentation on the workstation should immediately be flushed. According to Varonis 34% of company user accounts are stale but enabled and 64% of user accounts are stale or inactive. This opens up additional opportunities for identity theft and gives hackers access to useful information that could go easily unnoticed for an extended period of time. As stated by Varonis, “if you’ve got outdated users with active accounts, it’s like handing over a new set of papers to your hacker.”

Giving employees’ access to locked content that cannot be tampered with, provides additional security for customers. This practice reduces the risk of employees and third parties from altering the content and minimises the possibility of intentional and unintentional sabotage from employees. It also adds a layer of authenticity to the email, giving recipients added peace of mind that the content is authentic.

PUTTING THE BASICS IN PLACE 

While protecting customer and company data is a huge task, most companies have already started putting measures in place to minimise the risk of data breaches and identity theft. However, in order to provide holistic protection, they need to pay attention to basic requirements that can go a long way to adding a layer of protection to both the company and its customers.

Companies would benefit from building compliance standards into company documentation and emails, adding additional verification measures into emails and limiting access to specific documentation can all go a long way to helping to minimise threats and taking security to a higher level.

BrandQuantum develops software solutions to help companies deliver compliant customer communications and documents. The tamperproof email signatures that are sent out with every single email via Microsoft Outlook have built in verification tools to give customers added peace of mind that your company emails are authentic. The BrandOffice solution offers permission control to company documents so that only those employees that need access to your documents have it. In addition access to company documentation and templates is tracked and audited to give companies line of site of document usage and overall documentation compliance. For more information about BrandQuantum and our brand consistency software solutions, please visit our website www.brandquantum.com. 

[1] Identity Theft and Cyber-Fraud in the UK Hit All-time High | 2019-06-18 | Security Magazine

[2] Your Identity Can Be Stolen | TransUnion

[3] The Banking Association South Africa

[4] 134 Cybersecurity Statistics and Trends for 2021 | Varonis

[5] 2018 Global Data Risk Report | Varonis

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?

We’ve all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email as their own personal space, but it is an important business tool that provides an opportunity to build brand trust with your customers. Particularly as email continues to be the most widely used communication tool for businesses.

While employees aren’t consistently trying to damage the brand, these emails do dilute the brand and even cause reputational damage to the organisation. The key to establishing a brand and building trust is consistency. In the case of emails, it is critical that every email sent from the organisation aligns to the brand. This means the font type, font colour, tone, logo, branding and email signature should be consistent across the organisation.

When used correctly, emails can help to build a company’s brand amongst its employees, customers and potential customers. To achieve this, all emails sent to both internal and external audiences should meet the criteria listed below. It’s important to remember that all internal emails can be sent to external audiences and should follow the correct branding standards too.

Email signatures: A standard email signature design should be used across the entire organisation and include visual elements such as the logo but also the organisation’s primary fonts as this sets the email apart from other brands and becomes a marketing tool. These signatures should be consistent across the organisation but meet the requirements of different business units and regions. For example, the signature could include different contact numbers for different departments so that customers can contact the correct department to meet their specific needs.

Relevant information about the company and the sender, such as name, title, telephone numbers, website address, physical address and even social media details should also be easily available from within the email signature as this adds an additional layer of verification but also helps establish trust amongst recipients. Where someone writes on behalf of someone else, this should also be noted to further establish trust with the recipients.

Trust and credibility can also be gained and enhanced by ensuring there is a mechanism of verification for example including a click through from the email signature to a page which includes an image of the sender as well as their relevant experience. It is also important that these email signatures are tamperproof to prevent employees from changing job titles, for example, but should provide flexibility to make changes to signatures as necessary. HTML signatures are often used by businesses, however, they can present a security risk and also aren’t able to prevent employees from making changes to their details, which can present a risk to the organisation. Equally important is that email signatures display consistently across multiple devices and platforms to build trust with recipients.

Email disclaimers: Every email that is sent out should contain a disclaimer to protect the company from possible risks. To ensure this happens, disclaimers can be included as part of the email signature to protect the company from possible risks. Depending on the department within an organisation, there may a need to tailor the disclaimer to specific needs, for example, finance departments may require different disclaimers to legal departments. For global organisations, each jurisdiction would need to have a disclaimer that adheres to the legal requirements of the country. To prevent the email from getting too long, different email signatures can be used for new emails and reply emails, both of which should include the disclaimer.

Font type and colour: Every organisation uses a specific font for their emails which aligns to the brand. In many instances, larger organisations design their own fonts to ensure uniqueness and reinforce their brand in the market. The colour of the font is also very important as this is one of the most memorable components of a brand. The colour scheme used in emails is critical to establishing brand trust amongst your audience as it is one of the first things the recipient will recognise from your brand after the logo. When receiving emails, recipients will often notice the font and colour before they start to read the content. By keeping the font consistent in terms of type, colour and size, customers will quickly recognise that emails come from your organisation.

Email banners: A final visual element within emails is the email banner. These banners provide an opportunity to further build brand trust while informing the recipient about campaigns and promotions that could be of interest to them. Email banners should incorporate all the same branding elements of the email from font colour and type through to the logo used. They should also be quick and easy to edit so as to accommodate any changes to campaigns or promotions as well as to tailor the content according to particular customer needs. It is important to note that these banners can add value to the recipient but they can also annoy recipients if they are not relevant to them. As such banners should be used to get important information out to customers such as VAT changes or company changes and senders should have line of sight of what they are sending to their customers in an effort to avoid sending incorrect or irrelevant information out.

Email content: In addition to the visual elements of an email, email content should be written in a consistent brand voice and tone which aligns to the overall brand. This can be achieved by providing employees with pre-approved content but allowing them to personalise the email. This is particularly valuable for employees that have long standing relationships with their clients and want to ensure that they are providing the correct information without neglecting the personal touch.

As with the email content, the correct attachments should always be included with the emails, this means that documents are branded correctly and the content has been pre-approved and is accurate. Incorrect or outdated documents can be costly to the organisation, have possible legal implications and erode brand trust amongst customers.

Social media links: Social media links are often included onto email signatures for customers to find out more about the organisation and read about its latest news and developments. It is important that the social media links included on email signatures direct recipients to the corporate social media accounts rather than to employees own personal pages.

To build brand trust with your employees and customers, every single email sent from your organisation should have consistent branding. It will also ensure that both employees and customers get a consistent experience from all emails regardless of who sends it.

As fraudulent emails are of concern for many recipients, consistently branded emails give customers peace of mind that the emails sent from your company did, in fact, come from your organisation. Verification tools can help provide an extra layer of security and give your customers added peace of mind that the emails they receive from your organisation are authentic.

With companies using emails as a primary tool to communicate with their employees and customers, it is valuable to use them as an opportunity to build brand trust with your recipients. You can achieve this by using tools to help simplify the process and incorporate the branding from email inception to sending.

BrandMail, developed by BrandQuantum, is an email solution that helps companies to deliver consistent emails with beautifully designed, tamperproof email signatures that are sent out with every single email, both to internal and external recipients. The click-through verification via the BrandMe page provides additional peace of mind for recipients and helps establish brand trust with customers as they have a clear view of the sender.

With BrandMail, email content can be predeveloped and approved for easy inclusion and approved documents can be attached from within the Outlook ribbon. Banners can be changed and managed internally and viewed on the sender’s email to ensure that campaigns are tailored to specific recipients. For more information about BrandQuantum and our brand consistency software solutions, please visit our website www.brandquantum.com. 

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage.

Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers.

THE VALUE OF BRAND CONSISTENCY

Brand consistency is a key tool that helps customers and potential customers to recognize your brand and helps to establish relationships of trust with customers.

According to research findings from a survey conducted by Investis Digital and Forrester Consulting, ‘more than half of businesses see an improved reputation as a result of consistently communicating their brand values’.

By delivering a consistent experience in every interaction with your customers, they know what to expect when they engage with you. It also demonstrates that you take detail very seriously and gives customers confidence that you will deliver quality service to meet their needs.

This consistency can also be used to provide brand security in that should customers receive a phishing email which includes your company logo, for example, based on previous experience in dealing with your company, they would know that the email didn’t come from your organisation.

ACHIEVING BRAND CONSISTENCY

Brand consistency can only be achieved by establishing specific brand guidelines which are managed from a central department within an organization and implemented by every employee throughout the organisation.

These include the visual elements such as the logo and font colour to the tone of content used in communications. However, as employees have access to email and company materials across multiple devices and are able to create personalized customer communication as needed, achieving consistency is a great challenge for organisations.

To ensure brand security, every employee needs to know what the brand stands for, understand their role in delivering a consistent brand experience and be committed to delivering a consistent brand experience in every customer communication. This will help to establish the brand’s reputation and build trust amongst its customers while aiding to secure the brand and even protect your customers from potential threats.

EASE THE PROCESS OF BRAND CONSISTENCY

While many companies have brand guidelines and standards in place, sharing these across an organization and having all employees implement them is a real challenge for marketers today.

This is supported by findings of a survey conducted by Investis Digital and Forrester Consulting which revealed that ‘only 25 percent of businesses rate themselves as very effective at consistently managing their brand values across digital channels’.

To ease the process, employees need to be given tools that will help them to deliver consistent brand experiences at every customer touch point. All relevant documents from letterheads to sales collateral and presentations should be easy to access from a central location using the technology they have become accustomed to using daily.

Emails should be branded with beautifully designed email signatures and be written in the correct font type and colour. To provide added peace of mind for the recipient, emails should include the organisation’s unique font within the email signature as this is far harder to replicate than ordinary fonts and adds an additional layer of security.

The content should also align to the overall brand with employees easily accessing pre-developed and approved content that can be personalised to include specific client information. Attachments should be branded correctly and contain the correct information to ensure brand consistency in all communications and build brand trust.

ADHERING TO LEGAL REQUIREMENTS AND COMPLIANCY

To provide added security for both the recipient and sender, emails should adhere to legal requirements and compliancy acts such as the Privacy or Personal Information (POPI) Act and Electronic Communications Act (ECA).

To achieve this emails that contain personal information should not be shared with external parties but should only be sent via the organisation’s own internal server to the customer.

It is also important to include disclaimers onto every email that the organization sends in order to protect it against in terms of confidentiality, copyright, contract formation, defamation, discrimination, harassment, privilege and viruses. If the disclaimer is not included on the email the company could be faced with a possible lawsuit from recipients.

PUTTING THE BASICS IN PLACE

All content and branded materials should be easy to access regardless of the device or where the employee is based whether local or global.

The branded communications should be managed from a central location with tamperproof mechanisms built into the system to ensure that employees cannot make changes to documents, presentations, emails and other company information without the necessary approvals.

Ensuring brand consistency across several employees and different devices is a key challenge for several marketers today. However, it is a critical task in establishing trust with both employees and customers and requires a strategic approach to achieve success. However, technology also needs to be implemented across organisations to help ensure brand consistency in all customer engagements as this not only helps to build brand trust, but can provide a layer of added security for both the organization and the customer.

It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures.

Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyberattacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures.

THE VALUE OF BRAND CONSISTENCY

Brand consistency is a vital tool that helps customers and potential customers to recognise a brand and helps to establish relationships of trust with customers. A survey conducted by Investis Digital and Forrester Consulting found that “more than half of businesses see an improved reputation as a result of consistently communicating their brand values”.

When you deliver a consistent experience in every interaction with customers, they know what to expect when they engage with you. It also demonstrates that you take detail very seriously and gives customers confidence that you will deliver quality service to meet their needs.

This consistency provides brand security: should customers receive a phishing e-mail which includes your company logo, for example, they would know – based on previous experience – that the e-mail didn’t come from your organisation.

ACHIEVING BRAND CONSISTENCY

Brand consistency can be achieved only when specific brand guidelines are established, managed from a central department in an organisation and implemented by every employee. These include visual elements such as the logo and font colour, as well as the tone of content used in communications.  However, as employees have access to e-mail and company materials across multiple devices and are able to create personalised customer communication as needed, achieving consistency is a great challenge for organisations.

To ensure brand security, all employees need to know what the brand stands for, understand their role in delivering a consistent brand experience and be committed to delivering such experience in every customer communication. Not only does this help establish the brand’s reputation, build trust and assist in securing the brand, it can even protect customers from potential threats.

EASING THE PROCESS OF BRAND CONSISTENCY

While many companies have brand guidelines and standards in place, sharing these across an organisation and having all employees implement them is a real challenge for marketers. The survey reveals that “only 25% of businesses rate themselves as very effective at consistently managing their brand values across digital channels”.

To ease the process, employees need to be given tools that will help them deliver consistent brand experiences at every customer touch point. All relevant documents, from letterheads to sales collateral and presentations, should be easy to obtain from a central location using the technology that the staff has become accustomed to using daily.

THE BIG TAKE-OUT

Brand consistency in all customer engagements helps to build brand trust and can provide a layer of security for organisations and their customers.

E-mails should be branded with beautifully designed e-mail signatures, and should be written in the correct font type and colour. To provide added peace of mind for the recipient, e-mails should include the organisation’s unique font in the signature, as this is far harder to replicate than ordinary fonts and adds an additional layer of security. 

The content should also be aligned with the overall brand. Employees should have easy access to predeveloped and pre-approved content that can be personalised to include specific client information. Attachments should be branded correctly and need to contain the correct information to ensure brand consistency in all communications and to build brand trust.

ADHERING TO LEGAL REQUIREMENTS

E-mails should adhere to legal requirements such as those in the Privacy of Personal Information Act and the Electronic Communications Act. To achieve this, e-mails that contain personal information should not be shared with external parties but must be sent to the customer only through the organisation’s own internal server.

Disclaimers should be included in every e-mail to protect confidentiality, privilege, copyright and contract information, for example, and to avoid defamation, discrimination, harassment and viruses. Without a disclaimer the company could be faced with a possible lawsuit from recipients.

PUTTING THE BASICS IN PLACE

It should be easy to obtain access to all content and branded materials, regardless of the device or where the employee is based. Branded communications should be managed from a central location. Tamperproof mechanisms need to be built into the system to ensure that employees can’t make changes to documents, presentations, e-mails and other company information without the necessary approvals.

Ensuring brand consistency across employees and devices is a critical task in establishing trust with both employees and customers. It requires a strategic approach. Technology also needs to be implemented across organisations to help ensure brand consistency in all customer engagements, as this can provide a layer of added security for both the organisation and the customer.

Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides tips to build brand trust.

We’ve all received emails that were typed up in Comic Sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email as their own personal space, but it is an important business tool that provides an opportunity to build brand trust with your customers. Particularly as email continues to be the most widely used communication tool for businesses.

While employees aren’t consistently trying to damage the brand, these emails do dilute the brand and even cause reputational damage to the organisation. The key to establishing a brand and building trust is consistency. In the case of emails, it is critical that every email sent from the organisation aligns to the brand. This means the font type, font colour, tone, logo, branding and email signature should be consistent across the organisation.

When used correctly, emails can help to build a company’s brand among its employees, customers and potential customers. To achieve this, all emails sent to both internal and external audiences should meet the criteria listed below. It’s important to remember that all internal emails can be sent to external audiences and should follow the correct branding standards too.

Email signatures: a standard email signature design should be used across the entire organisation and include visual elements such as the logo but also the organisation’s primary fonts as this sets the email apart from other brands and becomes a marketing tool. These signatures should be consistent across the organisation but meet the requirements of different business units and regions. For example, the signature could include different contact numbers for different departments so that customers can contact the correct department to meet their specific needs.

Relevant information about the company and the sender, such as name, title, telephone numbers, website address, physical address and even social media details should also be easily available from within the email signature as this adds an additional layer of verification but also helps establish trust among recipients. Where someone writes on behalf of someone else, this should also be noted to further establish trust with the recipients.

Trust and credibility can also be gained and enhanced by ensuring there is a mechanism of verification, for example including a click through from the email signature to a page that includes an image of the sender as well as their relevant experience. It is also important that these email signatures are tamperproof to prevent employees from changing job titles, for example, but should provide flexibility to make changes to signatures as necessary. HTML signatures are often used by businesses, however, they can present a security risk and also aren’t able to prevent employees from making changes to their details. Equally important is that email signatures display consistently across multiple devices and platforms to build trust with recipients.

Email disclaimers: every email that is sent out should contain a disclaimer to protect the company from possible risks. Depending on the department within an organisation, there may be a need to tailor the disclaimer to specific requirements, for example, finance departments may require different disclaimers to legal departments. For global organisations, each jurisdiction would need to have a disclaimer that adheres to the legal requirements of the country. To prevent the email from getting too long, different email signatures can be used for new emails and reply emails, both of which should include the disclaimer.

Font type and colour: every organisation uses a specific font for their emails, which aligns to the brand. In many instances, larger organisations design their own fonts to ensure uniqueness and reinforce their brand in the market. The colour of the font is also very important as this is one of the most memorable components of a brand. The colour scheme used in emails is critical to establishing brand trust among your audience as it is one of the first things the recipient will recognise from your brand after the logo. When receiving emails, recipients will often notice the font and colour before they start to read the content. By keeping the font consistent in terms of type, colour and size, customers will quickly recognise that emails come from your organisation.

Email banners: a final visual element within emails is the email banner. These banners provide an opportunity to further build brand trust while informing the recipient about campaigns and promotions that could be of interest to them. Email banners should incorporate all the same branding elements of the email from font colour and type through to the logo used. They should also be quick and easy to edit to accommodate any changes to campaigns or promotions as well as to tailor the content according to particular customer needs. It is important to note that these banners can add value to the recipient but they can also annoy recipients if they are not relevant to them. As such, banners should be used to get important information out to customers such as VAT changes or company changes and senders should have line of sight of what they are sending to their customers in an effort to avoid sending out incorrect or irrelevant information.

Email content: in addition to the visual elements of an email, email content should be written in a consistent brand voice and tone which aligns to the overall brand. This can be achieved by providing employees with pre-approved content but allowing them to personalise the email. This is particularly valuable for employees that have long-standing relationships with their clients and want to ensure that they are providing the correct information without neglecting the personal touch.

As with the email content, the correct attachments should always be included with the emails, this means that documents are branded correctly and the content has been pre-approved and is accurate. Incorrect or outdated documents can be costly to the organisation, have possible legal implications and erode brand trust among customers.

Social media links: these are often included in email signatures for customers to find out more about the organisation and read about its latest news and developments. It is important that the social media links included on email signatures direct recipients to the corporate social media accounts rather than to employees’ own personal pages.

To build brand trust with your employees and customers, every single email sent from your organisation should have consistent branding. It will also ensure that both employees and customers get a consistent experience from all emails regardless of who sends it.

As fraudulent emails are of concern for many recipients, consistently branded emails give customers peace of mind that the emails sent from your company did, in fact, come from your organisation. Verification tools can help provide an extra layer of security and give your customers added peace of mind that the emails they receive from your organisation are authentic.

With companies using emails as a primary tool to communicate with their employees and customers, it is valuable to use them as an opportunity to build brand trust with your recipients. You can achieve this by using tools to help simplify the process and incorporate the branding from email inception to sending.