BrandQuantum

LEVERAGING AI IN THE BUSINESS

17.11.2020 04:38 AM By BrandQuantum - Comment(s)

Article first published on itweb.co.za, 29 September 2020 | see article here


While we tend to think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise.

One of the earliest examples of AI in Africa is USSD on mobi...

LEVERAGING AI IN THE BUSINESS

06.11.2020 12:33 PM By BrandQuantum - Comment(s)
While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise.

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?

06.01.2020 10:21 PM By Paula Sartini - Comment(s)

Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growin...