While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here

At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here

THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.

Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here