BrandQuantum

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

04.11.2020 11:18 AM By BrandQuantum - Comment(s)

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here


At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they sh...

CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST

04.11.2020 10:06 AM By BrandQuantum - Comment(s)

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here


THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

06.10.2020 08:52 PM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

02.08.2020 04:23 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

02.08.2020 02:53 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE

15.03.2020 05:51 PM By Paula Sartini - Comment(s)

Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here

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