BrandQuantum

DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT

11.12.2020 06:01 AM By BrandQuantum - Comment(s)

Article first published on businesslive.co.za, 11 November 2020 | see article here


Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY

05.01.2020 03:14 PM By Paula Sartini - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here