BrandQuantum

THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING

25.01.2021 08:44 PM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here


Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role...

BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY

11.12.2020 05:59 AM By BrandQuantum - Comment(s)

Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here


Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

BRANDQUANTUM MULTILANGUAGE OFFERING MEETS NEEDS OF GROWING GLOBAL USER BASE

04.11.2020 11:09 AM By BrandQuantum - Comment(s)

Article first published on 2 September 2020, written by Paula Sartini | see article here


The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice.


According to Paula Sart...

MANTAINING CONSUMER TRUST THROUGH BRAND PURPOSE

14.08.2020 02:16 PM By Paula Sartini - Comment(s)
According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns...

ENSURING BRAND CONSISTENCY IN A REMOTE WORKFORCE

28.03.2020 11:44 PM By Paula Sartini - Comment(s)

Article first published on modernmarketing.co.za, written by Paula Sartini, 24 March 2020 | see article here

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