BrandQuantum - NEWS #Product Releases

Press: BrandQuantum launches animated banners for BrandMail

Sat, 01 May 2021 14:41:04 -0500

BrandQuantum today announced the availability of animated banners within its BrandMail solution. This means that email banners can now be uploaded as animated GIFs and centrally managed through the BQIgnite platform. These eye-catching banners break through the content clutter and can work on any device, provide more information to customers, increase reader engagement and are supported by all major email clients.

Paula Sartini, founder and CEO at BrandQuantum, says, “Email is an important communication tool for companies and by introducing the animated banner functionality into BrandMail, marketers have another opportunity to showcase eye-catching information to their customers in addition to the email signature and brand elements included in emails.”

According to Content Marketing Institute, 87% of marketers use email as one of their top free organic distribution channels and 90% use email engagement as a metric to measure content performance. With over 306.4 billion e-mails estimated to have been sent and received each day in 2020 and over 376.4 billion daily emails expected to be sent by 2025, companies need to break through the content clutter, find ways to deliver a consistent brand experience in all email communications and use it effectively as a branding tool.

BrandMail is an email branding solution that helps companies to deliver consistently branded emails across email platforms. The solution which seamlessly integrates into Outlook allows companies to apply email branding directly to emails such as signatures, banners, surveys and polls without the need for emails to be rerouted. BrandMail has been developed with security at the core, has been independently pen-tested and adheres to personal security standards including GDPR and POPIA.

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BrandQuantum updates BrandMe pages to allow for greater customisation

Sat, 03 Apr 2021 12:25:46 -0500

3 April 2021 - BrandQuantum today announced updates to its BrandMe page solution within BrandMail. The BrandMe page, which is opened by clicking on the sender’s email signature and acts as a digital business card, now includes a header banner feature and additional fields that allow for greater customisation and personalisation for companies and their employees.

According to Paula Sartini, founder and CEO at BrandQuantum, “Companies are looking for ways to showcase and reinforce their brands amongst their customers. With the latest updates to the BrandMe page, marketing departments have greater control over the branding elements within the page and the fields that they would like to include such as links to social media pages or calendars to book appointments as well as biographies and accolades. In essence, the BrandMe page is a fully digital business card with so much more information about the sender and the company.”

While branding is important for customers, employer branding is an important component to attracting and retaining the right staff. This is supported by LinkedIn research which found that over 80% of leaders acknowledge that employer branding has a significant impact on a company’s ability to hire talent.

Sartini adds, “Employer branding is becoming more important for companies to attract and retain the right employees. At the same time, companies are realising the benefits of allowing employees to personalise details and showcase their individuality within the parameters of the brand they represent.”

With the BrandMe page, marketing departments can manage the BrandMe page fields and content centrally, giving them full control to upload header banners, visually bring the page in line with their brand, or change content as needed. Employees also have the flexibility to manage and control elements within the BrandMe page such as including a personal biography or demonstrate social diversity by listing the pronouns they identify with.”

“With customer’s expectations evolving, people want to know who they are speaking to and an email signature provides a simple and affordable mechanism to make this happen,” adds Sartini. “By adding more detail to the BrandMe page, there is greater transparency about the sender of the email which gives the recipient more information to establish a relationship of trust in the brand.”

BrandMe pages provide more information about the person and organisation an email recipient is interacting with, ensuring greater transparency and peace of mind. Organisations can allow employees to add a personal bio and image, qualifications, awards, maps, as well as easy access to book a meeting. The BrandMe page is a full digital business card which easily downloads into any device.

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BrandQuantum introduces Multilanguage offering

Mon, 31 Aug 2020 12:07:58 -0500

Johannesburg, 31 August 2020 - BrandQuantum today launched its Multilanguage ribbon offering which it developed to meet the needs of its growing global user base. The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice.

According to Paula Sartini, founder and CEO at BrandQuantum, “As our user base of customers has expanded globally, we needed to adapt the ribbon to meet the various language needs of our users. To achieve this we have introduced a Multilanguage ribbon option which means that our BrandQuantum users are able to use our solutions in the language of their choice.”

BrandQuantum develops software solutions that help companies to deliver consistent branding across Microsoft Word, PowerPoint, Excel and Outlook. As Microsoft’s offering is used across the globe, BrandQuantum’s solutions needed to align to the global needs of its users.

“We have seen an increased uptake of BrandMail and BrandOffice internationally with users across the US and Europe using our solutions to deliver consistent branding across all company documents, presentations and emails,” added Sartini. “In engaging with one of our customers, we learned that they had a large staff contingency that was Chinese and would benefit from the solution being available in their home language.”

BrandQuantum solutions have been securely designed to help employees deliver consistent branding using the technology they have become accustomed to using daily. By removing the language barrier within BrandMail and BrandOffice, it improves ease of use and drives employee efficiencies for both local and international users who can now quickly and easily identify and access the resources they need via the ribbon.