BrandQuantum

DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT

11.12.2020 06:01 AM By BrandQuantum - Comment(s)

Article first published on businesslive.co.za, 11 November 2020 | see article here


Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST

04.11.2020 10:06 AM By BrandQuantum - Comment(s)

Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here


THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS

Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulat...