BrandQuantum - NEWS #Remote Workforce

THE RED ZONE | Why brand health matters

Thu, 15 Jul 2021 09:26:51 -0500

Article first published on businesslive.co.za on 12 July 2021, written by Paula Sartini

The pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey, which found that 40% of consumers switched brands or retailers during the past year as customer concerns shifted to safety and hygiene and their expectations of brands changed. As customers re-evaluate their expectations, companies need to adapt to stay relevant.

As a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers.

Reassessing customer needs

Companies have spent a lot of time and money building their brands over the years. However, over the past year brand expectations have changed and consumers now expect more of the brands they support. They are looking for brands to live their values and demonstrate a greater commitment to their employees and the communities they operate in. At the same time they want brands to be purpose-driven and accountable, taking action to help people in this unprecedented time.

This is supported by Brand Finance, which states that brand expectations have changed and they are now expected to provide collaboration, protection and security. This means that companies need to shift their focus from brand campaigns and consider how their brand actions can improve the lives of their customers and prioritise employee safety if they are to build their brand reputation.

The Checkers Sixty60 app is a great example of how a company adapted its business model to meet its customers’ needs. The pandemic led to a radical shift in online shopping and the app provided a seamless experience at a time when people didn’t feel safe leaving their homes, demonstrating the company’s commitment to customer wellbeing and customer experience.

Customer experience remains important

Many companies have changed how they work, putting employee safety at the fore and enabling them to work from home during the pandemic. While this was necessary and important, it has affected customer experiences. With employees fragmented and working from disparate environments, the quality of experiences is likely to be inconsistent.

To help employees provide the best customer experience, they need access to the right information at the right time. Systems need to be put in place to empower employees to provide quality support to customers wherever they may be working from. This is supported by SmarterCX, which states that service teams should be empowered to work from home with the right tools and knowledge base to assist customers with consistent information.

Human touch matters

With people spending time in isolation, the human experience is more important than ever. Brands enable customers to connect with humans, get assistance, receive emotional support, and solve a problem. This human touch is critical to customer experience and to building trust. According to McKinsey, a primary barometer of customer experience will be how businesses deliver experiences and services to meet customer needs with empathy, care and concern.

This is supported by findings from the latest “Global Marketing Trends Report” from Deloitte, which found that customers are seeking authentic human connection from brands, with more than a quarter of consumers stating that they will walk away from companies they perceive to be acting self-interestedly.

Consistency gives reassurance

As the pandemic has created great uncertainty for many people around the world, customers want consistency from the brands that they support as they seek stability and reassurance at this time. Customer expectations versus the experience they receive is critical at this time and a key measure for brand health. According to PwC, consistency is more essential in 2021 than ever as customers expect seamless experiences. This, in turn, builds trust, loyalty and customer retention.

Measuring brand health

According to Deloitte, brand health is a measure of how well a company or brand delivers on certain attributes of a product or service that it promises its customers, especially how those attributes are perceived by customers in terms of quality and delight. Given that customer expectations of brands have changed over the past year, companies need to assess their brand promise and customer expectations to determine if they can align.

Forrester suggests that brand experiences and customer experiences should be tightly interwoven by implementing four key components. First, companies should evaluate the brand strategy. Second, they need to ensure it flows through to the customer experience. Third, they need to enable the brand promise to become a reality and then implement structures to ensure the delivery of the customer experience. Finally, companies need to measure the brand experience against the customer experience.

As customer needs change, brands need to adapt to remain healthy and competitive. This means understanding what customers want, engaging employees, and implementing technologies to help empower employees to deliver consistent brand experiences and delight customers regardless of where they are working from.

Points to remember to maintain brand health

To maintain brand health, companies need to continually track and measure their brand and customer engagement as follows:

Assess the brand and determine if the values make a difference in the lives of employees and customers;
Measure the customer experience by gathering customer feedback. This can be achieved with a Net Promoter Score or similar mechanism;
Give employees technology solutions that free them up to engage with customers directly and provide the personal touch that makes each customer feel important;
Put measures in place to deliver consistent brand experiences in every customer interaction; and
Consistently measure your brand health by evaluating your brand strategy and ensure that it flows into the customer experience.

It’s important to measure brand health regularly and adapt the brand strategy to meet customers’ evolving needs.

The big take out

The big take-out: As customer needs evolve, businesses need to evaluate whether their brand purpose and brand promise are still relevant for today’s discerning consumers.

HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?

Wed, 06 May 2020 09:51:47 -0500

Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here

Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in business. However, the Covid-19 lockdown is the first time that many companies will be implementing a work-from-home contingency plan and putting their BCP and BIA to the test.

To equip employees to work from home, many companies have put fundamentals in place, arranging laptops, providing connectivity for employees and access to virtual private networks (VPN) to continue with business-as-usual. These are the basic tools that employees need to conduct their daily tasks and meet the business needs but employees will need additional tools and resources if they are to succeed in working remotely at this time.

INCREASED DATA THREATS

With many employees sent to work from home during the Covid-19 lockdown, this is a prime time for hackers to target businesses. Employees have been given tools and access to secure company data without the stringent security in place or necessary training to prevent data breaches. This is supported by various reports stating that hacking attempts surrounding the coronavirus are on the rise.

According to Wired, coronavirus phishing scams already started circulating in January, preying on people’s fears about the virus. This is supported by Cnet which reported that the coronavirus is one of the fastest-growing tactics used for hacking attempts with phishing attacks and malware campaigns being the main categories of attack.

While companies strive for business, as usual, they need to have measures in place to protect their employee and customer data. Customers have taken precautions to safeguard their personal information and verify the companies they provide personal information to, trusting that these companies have measures in place to keep their data secure.

Whether employees are working from home or the office, customers expect them to keep their data secure at all times.

SECURING DATA

There is no single solution to keeping data secure, particularly with a remote workforce as often homes have fewer security defences than that of an office. Hackers are aware of this. Further, they prey on the vulnerability of employees and customers that would be distracted by the circumstances surrounding them and more likely to fall for a scam.

To help prevent employees and customers from falling victim to these scams companies should incorporate layered security measures to boost security and add extra peace of mind. Many companies have VPN access as a security mechanism for employees to access company information. For companies that do not have a VPN or those looking for added security for their VPN, a cloud network should be used to keep company documents and data secure.

SECURE ACCESS TO RESOURCES

To perform their jobs effectively, employees will need quick and easy access to the most up-to-date company resources. They will also need relevant content that is consistently branded and compliant that can be shared with customers timeously.

This content should be housed securely on a cloud platform to allow easy access to relevant documents via the internet. Access should be restricted to those departments and individuals that need access to perform their job function. In addition, access should be tracked to monitor which employees access what documents and when.

All company documents should also be saved and managed centrally to allow for changes to be made and shared rapidly and easily with employees, ensuring that all employees use the most up-to-date and relevant documentation. To prevent non-compliant documents from being sent to customers and prevent possible fraud, no employees should be able to save documents to their desktops for future use as these can easily be tampered with or shared with employees that do not need access to them.

SECURE EMAIL COMMUNICATIONS

Emails solutions used by the remote force should be designed with the segmentation of risk in mind. This means the solution uses independent silos to safeguard the content of the email as the content is not associated with the context of the email. This is key to preventing security breaches and keeping employee and customer data secure.

To give the recipient’s peace of mind that the emails are authentic, emails should have built-in verification that allows users to verify the emails sent from one user to another with a pass/fail verification report. In addition, users can check if the content of the email has been tampered with when receiving replies to emails. To prevent false reports, emails should have email signatures and banner applied during the drafting of the email to prevent the need for system intervention as this could impact on emails reaching recipients and being flagged as spam.

By putting your customers and employees security needs at the fore, companies demonstrate their commitment to their customer’s safety, building brand trust and establishing the foundation for a long-standing partnership.

TOP TIPS FOR PREPARING YOUR REMOTE WORKFORCE

Wed, 01 Apr 2020 06:59:35 -0500

The Coronavirus (COVID-19) pandemic has businesses and employees gravely concerned. While companies want to keep the lights on and conduct business as usual, there is a need to implement responsible business solutions that allow for employees to keep themselves and their families’ safe while meeting their business obligations.

With this in mind, companies are preparing for the remote workforce. With approximately only 44% of global companies embracing the notion of remote working[1], this is a big step for many companies and employees. At this time is important that companies give employees the tools they need to work from home while delivering consistent brand experiences that their customers have become accustomed to receiving.

Employee communication is also key when employees are working remotely. According to CoSo Cloud[2], more than half of remote employees feel disconnected from those employees working in offices. During a time of uncertainty, it is even more important that companies keep communications channels open with employees to maintain trust and keep them connected, and motivated.

Putting your employee’s safety first while protecting your brand during a pandemic can be achieved by putting a few fundamentals in place:

1. Professional and consistent email branding:

Email signatures and on-brand emails using the same font and colour across the company will help employees to deliver consistent experiences in every email to provide customers with the familiarity they seek at a time of uncertainty.

2. Pre-developed and approved content:

Easily accessible pre-developed and approved content that employees can insert directly into emails to their customer’s, will equip employees with correct information, help to streamline responses and keep the brand integrity in every communication.

3. Branded documents and letterheads:

Employees should have access to the latest company letterheads, templates, documents and presentations needed to communicate with clients. These need to be made available via an easy-to-access solution, without the need to physically be at the office whilst still providing all the necessary security.

4. Keep employees up-to-date and informed:

5. Keep security measures in place:

Having a remote workforce means that companies need to put stringent security measures in place that can protect their data at all times. Yet according to GetApp[3] workers working from remote locations often receive confidential business data but less than half of these employees have received proper internet security training.

6. Layered security measures:

The Coronavirus has opened the door for increased security threats as hackers prey on the vulnerability of people. Companies can protect customers and employees by implementing layered security measures such as built-in email verification that allows recipients to confirm that emails are authentic.

7. Tamperproof emails signatures:

By implementing centrally managed, tamperproof email signatures that incorporate non-Windows fonts, you are able to minimise the risk of fraudulent emails being sent on behalf of your company.

8. Segmentation of risk: By using a solution that has built-in segmentation of risk, you are better able to safeguard customer and company information at all times, particularly with a remote workforce.

9. Proactive use of data: Now is the time to put data analytics to use. The correct use of data analytics tools will help you stay on top of how you employees are tracking relative to the benchmarks you have set. More importantly they will give you the diagnostics you need to better support both your staff and clients during these testing times.

At times of uncertainty such as those presented by the current Coronavirus, employees and customers will be drawn to familiarity turning to the brands they trust to meet their needs and deliver consistent experiences. It is an exciting time for technology to come to the fore and be used to help keep customers and employees safe while delivering consistent brand experiences in every interaction.

[1] s tate of remote work

[2] CoSo Cloud Survey Shows Working Remotely Benefits Employers and Employees

[3] GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

HOW SAFE IS YOUR BRAND IN THE HANDS OF A REMOTE WORKFORCE?

Sat, 28 Mar 2020 17:22:25 -0500

Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work[1] report until now only 44% of global companies have embraced the remote workforce. The notion of work from home has never been practised to the extent that the current situation calls for it to be.

On the back of the news that the Coronavirus (COVID-19) is a global pandemic and President Cyril Ramaphosa setting the scene for South Africans to take precautions to protect themselves and their families from contracting the virus, drastic measures have been put in place. Businesses have responded to the news responsibly with many organisations calling for employees to stay safe and work from home.

Many employees today already have laptops, high-speed internet connectivity and access to networks via the cloud to perform their daily tasks remotely. However, are they equipped to deliver consistent brand experiences that customers have come to expect when dealing with the organisation?

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart but not at the detriment of their brands. As such employees should be equipped with tools that will help them to meet customerâ€™s needs seamlessly and deliver consistent brand experiences in every email and document sent to clients wherever they are working from.

There are several measures that companies should put in place to secure their brand and deliver a consistent experience in all customer and employee engagements whether working remotely or not.

ALWAYS ON BRAND WHEREVER YOU ARE

To help employees to deliver consistent experiences in every email, they must have a professional and consistent email signature that is used across the company so that all correspondence that employees send out is consistently branded.

Further, the body of the emails should be on-brand using the same font and colour across the company. It is also recommended to have pre-developed and pre-approved content available and easily accessible for employees to insert into emails while working remotely. This requires minimal input and keeps the brand integrity in every communication.

Employees should have access to the latest company letterheads, templates, documents and presentations that are required for client communication. If documents are updated while the employees are working remotely, the latest versions should be easy-to-access without the need for a Virtual Private Network (VPN) and employees should feel comfortable that they are sending their customers the most up-to-date information at all times.

UP TO DATE EMPLOYEE COMMUNICATIONS

Working remotely can impact on employee communication with CoSo Cloud finding that more than half of remote employees feel disconnected from those employees working in offices.

When employees are separate from the company it is critical they are kept up to date on all important company news and information throughout the day to prevent them from becoming disconnected and uncoordinated. An employee communication tool should be used to broadcast information to employees throughout the day and keep them informed about company news.

It would also be valuable to share updates on topical issues such as the latest coronavirus stats regularly via the broadcast tool to minimise the amount of time employees would otherwise spend looking for the information themselves.

KEEPING SECURITY INTACT

Having a remote workforce means that companies need to put stringent security measures in place that can protect their data at all times. Yet according to GetApp] workers working from remote locations often receive confidential business data but less than half of these employees have received proper internet security training.

To avoid financial and brand damage, companies need to incorporate layered security to help prevent customers and employees from falling victim to email scams, particularly while working with a remote workforce. Centrally managed, tamperproof email signatures are also a first step in helping to prevent fraudulent emails from being sent on behalf of a company. Built-in email verification would also benefit the company and email recipients and give them added peace of mind that emails are authentic.

However, more than this, companies need to have a segmentation of risk built into their email branding solution to safeguard customer and company information at all times, particularly when employees are working remotely. This is key to preventing security breaches.

CONSISTENT EXPERIENCES ARE CRUCIAL

Companies already have many of the basics in place to enable a remote workforce but they need to have measures in place to protect their employees and customerâ€™s data and their brand. The remote workforce opens up huge opportunities for inconsistencies and uncertainty which need to be limited during a pandemic when consistency provides the familiarity customers are seeking. As such the customer experience has to be nurtured at this time and employees need to be empowered to continue to deliver on-brand experiences wherever they may be working from.

FOUR MEASURES THAT WILL STRENGTHEN YOUR REMOTE WORKING STRATEGY

Sat, 28 Mar 2020 17:00:55 -0500

Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world, says Paula Sartini, founder and CEO at BrandQuantum.

According to Owl Labs 2019 State of Remote Work report, however, until now only 44% of global companies have embraced the remote workforce. The notion of work from home has never been practised to the extent that the current situation calls for it to be.

On the back of the news that the Coronavirus (COVID-19) is a global pandemic and South Africans taking precautions to protect themselves and their families from contracting the virus, drastic measures have been put in place.

Businesses have responded to the news responsibly with many organisations calling for employees to stay safe and work from home. Many employees today already have laptops, high-speed internet connectivity and access to networks via the cloud to perform their daily tasks remotely.

However, are they equipped to deliver consistent brand experiences that customers have come to expect when dealing with the organisation?

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart — but not at the detriment of their brands.

As such, employees should be equipped with tools that will help them to meet customer’s needs seamlessly and deliver consistent brand experiences in every email and document sent to clients, wherever they are working from.

There are several measures that companies should put in place to secure their brand and deliver a consistent experience in all customer and employee engagements, whether working remotely or not.

Here are four such measures that every brand should consider:

1. ALWAYS REPRESENT THE BRAND

Furthermore, the body of the emails should be on-brand, using the same font and colour across the company. It is also recommended to have pre-developed and pre-approved content available and easily accessible for employees to insert into emails while working remotely. This requires minimal input and keeps the brand integrity in every communication.

Employees should have access to the latest company letterheads, templates, documents and presentations that are required for client communication. If documents are updated while the employees are working remotely, the latest versions should be easy-to-access without the need for a Virtual Private Network and employees should feel comfortable that they are sending their customers the most up-to-date information at all times.

2. BE UP-TO-DATE WITH EMPLOYEE COMMUNICATIONS

Working remotely can impact on employee communication; CoSo Cloud found that more than half of remote employees feel disconnected from those employees working in offices.

When employees are separate from the company, it is critical they are kept up to date on all important company news and information throughout the day to prevent them from becoming disconnected and uncoordinated.

An employee communication tool should be used to broadcast information to employees throughout the day and keep them informed about company news. It would also be valuable to share updates on topical issues, such as the latest coronavirus stats regularly via the broadcast tool, to minimise the amount of time employees would otherwise spend looking for the information themselves.

3. KEEP SECURITY INTACT

Having a remote workforce means that companies need to put stringent security measures in place that can protect their data at all times. Yet, according to GetApp, workers working from remote locations often receive confidential business data but less than half of these employees have received proper internet security training.

Centrally managed, tamper-proof email signatures are also a first step in helping to prevent fraudulent emails from being sent on behalf of a company. Built-in email verification would also benefit the company and email recipients and give them added peace of mind that emails are authentic.

However, more than this, companies need to have segmentation of risk built into their email branding solution to safeguard customer and company information at all times, particularly when employees are working remotely. This is key to preventing security breaches.

4. MAINTAIN CONSISTENT EXPERIENCES

Companies already have many of the basics in place to enable a remote workforce. But they need to have measures in place to protect their employees and customer's data and their brand.

The remote workforce opens up huge opportunities for inconsistencies and uncertainty, which need to be limited during a pandemic when consistency provides the familiarity customers are seeking.

As such, the customer experience has to be nurtured at this time and employees need to be empowered to continue to deliver on-brand experiences wherever they may be working from.

For more information, visit www.brandquantum.com. You can also follow BrandQuantum on Facebook, Twitter or on Instagram.

MODERN MARKETING | ENSURING BRAND CONSISTENCY IN A REMOTE WORKFORCE

Sat, 28 Mar 2020 16:44:25 -0500

Article first published on modernmarketing.co.za, written by Paula Sartini, 24 March 2020 | see article here

According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world.

However, according to Owl Labs 2019 State of Remote Work report, until now only 44% of global companies have embraced the remote workforce. The notion of work from home has never been practised to the extent that the current situation calls for it to be.

With the nationwide lockdown due to Coronavirus (COVID-19), employees have to work from home. Many employees today already have laptops, high-speed internet connectivity and access to networks via the cloud to perform their daily tasks remotely. However, are they equipped to deliver consistent brand experiences that customers have come to expect when dealing with the organisation?

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart but not at the detriment of their brands. As such employees should be equipped with tools that will help them to meet customer’s needs seamlessly and deliver consistent brand experiences in every email and document sent to clients wherever they are working from.

There are several measures that companies should put in place to secure their brand and deliver a consistent experience in all customer and employee engagements whether working remotely or not.

ALWAYS ON-BRAND WHEREVER YOU ARE

To help employees deliver consistent experiences in every email, they must have a professional and consistent email signature that is used across the company so that all correspondence that employees send out is consistently branded.

Employees should have access to the latest company letterheads, templates, documents and presentations that are required for client communication. If documents are updated while the employees are working remotely, the latest versions should be easy to access without the need for a Virtual Private Network (VPN) and employees should feel comfortable that they are sending their customers the most up-to-date information at all times.

UP-TO-DATE EMPLOYEE COMMUNICATIONS

Working remotely can impact on employee communication with CoSo Cloud finding that more than half of remote employees feel disconnected from those employees working in offices.

KEEPING SECURITY INTACT

Having a remote workforce means that companies need to put stringent security measures in place that can protect their data at all times. Yet according to GetApp, employees working from remote locations often receive confidential business data but less than half of these employees have received proper internet security training.

To avoid financial and brand damage, companies need to incorporate layered security to help prevent customers and employees from falling victim to email scams, particularly while working with a remote workforce. Centrally managed, tamper-proof email signatures are also a first step in helping to prevent fraudulent emails from being sent on behalf of a company. Built-in email verification would also benefit the company and email recipients and give them added peace of mind that emails are authentic.

CONSISTENT EXPERIENCES ARE CRUCIAL

Companies already have many of the basics in place to enable a remote workforce but they need to have measures in place to protect their employees and customers’ data and their brand. The remote workforce opens up huge opportunities for inconsistencies and uncertainty that need to be limited during a pandemic when consistency provides the familiarity customers are seeking.

As such, the customer experience has to be nurtured at this time and employees need to be empowered to continue to deliver on-brand experiences wherever they may be working from.

GADGET | REMOTE WORKFORCE REWRITES RULES FOR BRAND HEALTH

Sat, 28 Mar 2020 15:29:42 -0500

Article first appeared on gadget.co.za, written by Paula Sartini, 26 March 2020 | see article here

Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report until now only 44% of global companies have embraced the remote workforce. The notion of work from home has never been practised to the extent that the current situation calls for it to be.

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart but not at the detriment of their brands. As such employees should be equipped with tools that will help them to meet customer’s needs seamlessly and deliver consistent brand experiences in every email and document sent to clients wherever they are working from.

There are several measures that companies should put in place to secure their brand and deliver a consistent experience in all customer and employee engagements whether working remotely or not.

ALWAYS ON BRAND WHEREVER YOU ARE

UP TO DATE EMPLOYEE COMMUNICATIONS

Working remotely can impact on employee communication with CoSo Cloud finding that more than half of remote employees feel disconnected from those employees working in offices.

KEEPING SECURITY INTACT

Having a remote workforce means that companies need to put stringent security measures in place that can protect their data at all times. Yet according to GetApp workers working from remote locations often receive confidential business data but less than half of these employees have received proper internet security training.

CONSISTENT EXPERIENCES ARE CRUCIAL

Companies already have many of the basics in place to enable a remote workforce but they need to have measures in place to protect their employees and customer’s data and their brand. The remote workforce opens up huge opportunities for inconsistencies and uncertainty which need to be limited during a pandemic when consistency provides the familiarity customers are seeking. As such the customer experience has to be nurtured at this time and employees need to be empowered to continue to deliver on-brand experiences wherever they may be working from.

BrandQuantum is a South African company and its software solutions are available to companies worldwide. It assists companies to overcome the challenges they face in today’s digital age, with brand consistency, compliance and security. The company offers a range of brand compliance software solutions including BrandOffice, BrandMail, BrandView, BrandStream and BrandInsight.

BIZCOMMUNITY | HOW SAFE IS YOUR BRAND IN THE HANDS OF A REMOTE WORKFORCE?

Sat, 28 Mar 2020 15:08:48 -0500

Article first published on Bizcommunity.co.za, written by Paula Sartini, 23 March 2020 | see article here

Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report until now only 44% of global companies have embraced the remote workforce. The notion of work from home has never been practised to the extent that the current situation calls for it to be.

On the back of the news that the coronavirus (Covid-19) is a global pandemic and President Cyril Ramaphosa setting the scene for South Africans to take precautions to protect themselves and their families from contracting the virus, drastic measures have been put in place. Businesses have responded to the news responsibly with many organisations calling for employees to stay safe and work from home.

Having invested significantly into their brands for years, companies need to put the best interests of their employees and customers at heart but not at the detriment of their brands. As such employees should be equipped with tools that will help them to meet customer’s needs seamlessly and deliver consistent brand experiences in every email and document sent to clients wherever they are working from.

There are several measures that companies should put in place to secure their brand and deliver a consistent experience in all customer and employee engagements whether working remotely or not.

ALWAYS ON BRAND WHEREVER YOU ARE

UP TO DATE EMPLOYEE COMMUNICATIONS

Working remotely can impact on employee communication with CoSo Cloud finding that more than half of remote employees feel disconnected from those employees working in offices.

KEEPING SECURITY INTACT

CONSISTENT EXPERIENCES ARE CRUCIAL

As such the customer experience has to be nurtured at this time and employees need to be empowered to continue to deliver on-brand experiences wherever they may be working from.