<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://brandquantum.com/blogs/tag/tagline/feed" rel="self" type="application/rss+xml"/><title>BrandQuantum - NEWS #Tagline</title><description>BrandQuantum - NEWS #Tagline</description><link>https://brandquantum.com/blogs/tag/tagline</link><lastBuildDate>Thu, 30 Apr 2026 08:53:50 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[The Purpose of a tagline | The Big Small Business Show]]></title><link>https://brandquantum.com/blogs/post/the-big-small-business-show-the-purpose-of-a-tagline</link><description><![CDATA[<img align="left" hspace="5" src="https://brandquantum.com/Images/Blog Images/Purpose of tagline.PNG"/>28 August 2018 | Paula Sartini, CEO, BrandQuantum,&nbsp; unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the b ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_FidycjjDRwuUdPpREe4RHw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_IM8xCyF4TkilGMVYk-KsTQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_HeM6my3pQoKs37gKve7MVw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_mGbu6JbAICtJG6BKeVpMKg" data-element-type="imagetext" class="zpelement zpelem-imagetext BQBody "><style> @media (min-width: 992px) { [data-element-id="elm_mGbu6JbAICtJG6BKeVpMKg"] .zpimagetext-container figure img { width: 400px !important ; height: 69px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_mGbu6JbAICtJG6BKeVpMKg"] .zpimagetext-container figure img { width:400px ; height:69px ; } } @media (max-width: 767px) { [data-element-id="elm_mGbu6JbAICtJG6BKeVpMKg"] .zpimagetext-container figure img { width:400px ; height:69px ; } } [data-element-id="elm_mGbu6JbAICtJG6BKeVpMKg"].zpelem-imagetext{ border-radius:1px; } </style><div data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Images/Blog%20Images/Business%20Day%20TV%20Logio.PNG" width="400" height="69" loading="lazy" size="custom" alt="Business Day TV Interview" data-lightbox="false"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p><span style="color:inherit;font-size:14px;">28 August 2018 | Paula Sartini, CEO, BrandQuantum,&nbsp;</span><span style="color:inherit;"><span style="font-size:14px;"><span>unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the business grow</span>s.</span></span><br></p></div>
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