BrandQuantum

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:57 AM By BrandQuantum - Comment(s)

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.


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SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

13.08.2020 03:56 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

BRANDQUANTUM ADDS BRANDINSIGHT STOCK MARKET GRAPHING FEATURE

28.03.2020 10:46 PM By Paula Sartini - Comment(s)

Article first published on themediaonline.co.za, written by Paula Sartini, 26 March 2020 | see article here

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

23.03.2020 02:56 PM By Paula Sartini - Comment(s)

Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here

THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY

05.01.2020 09:32 PM By Paula Sartini - Comment(s)

Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here

CUSTOMER EXPERIENCE | THE MARRIAGE OF MARKETING AND TECHNOLOGY

05.01.2020 03:03 PM By Paula Sartini - Comment(s)

Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here

THE BRAND STORY | CONNECTING WITH PEOPLE FULFILS A BASIC NEED

04.01.2020 05:02 PM By Paula Sartini - Comment(s)

Article originally published on mediaonline.co.za, 17 July 2018 | see article here

Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business.

 

While they may be keen to adopt the latest solutions that pr...