While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

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At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

Article first published on themediaonline.co.za, written by Paula Sartini, 26 March 2020 | see article here

Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here

Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here

Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here

Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here

Article originally published on mediaonline.co.za, 17 July 2018 | see article here

Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business.

 

While they may be keen to adopt the latest solutions that pr...