ITWEB | MTN ANNOUNCES WOMEN IN ICT NOMINEES
MTN SA has announced the finalists who will vie for the top prize in various categories in the inaugural Women in ICT – Partnership for Change Awards. The initiative was launched by MTN SA in partnership with Kagiso Media’s Jacaranda FM and East Coast Radio. The awards programme aims to acknowledge and celebrate the contribution […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]
BLOG | INTRODUCING AI STEP BY STEP
Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations. However, it can be daunting implementing AI so here are a few steps to help you ease into AI adoption: Brand […]
BLOG | BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT
To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction needs to be consistent with past experiences, as […]
BLOG | BRAND CONSISTENCY IS EVERYONE’S RESPONSIBILITY
Branding is a long term investment. Often companies will invest money in creating a brand which differentiates it from similar offerings in the market and gives customers a sense of what they can expect when interacting with the company. Yet once the brand is established, companies often struggle to maintain a consistent brand experience at […]
BLOG | YOU’VE WON THE BUSINESS! NOW WHAT?
Winning new business is a key priority for most organisations. You set aside budgets and put measures in place specifically to attract and win new customers. You develop creative and compelling adverting campaigns and create striking marketing material and sales collateral to win the customer. And once you’ve won the business what do you do […]
BLOG | WHY IS BRAND CONSISTENCY SO IMPORTANT?
Brand consistency is a key driver of business success. When you deliver a consistent experience, you reinforce your values and build brand trust with your customers. While most organisations are aware of the value of brand consistency, often implementing it can be a little more challenging. Particularly in today’s workplace where employees have the ability […]