BLOG | Gathering customer data effectively to create great customer experiences

01.12.2021 08:29 AM By BrandQuantum - Comment(s)

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirement...

BLOG | The challenge of martech and automation

04.10.2021 12:58 PM By BrandQuantum - Comment(s)

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also ad...

BLOG | Why brand health matters

31.08.2021 09:12 AM By BrandQuantum - Comment(s)

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...

BLOG | Typography: Providing brand consistency across all communications

04.08.2021 08:29 AM By BrandQuantum - Comment(s)

As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistentl...

BLOG | The Real Value of Company Compliant Templates and Content Governance

01.06.2021 03:50 PM By BrandQuantum - Comment(s)

Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite this time inv...