Sustainable technology: Small changes for conscious living

15.05.2022 02:45 PM By BrandQuantum - Comment(s)
We rely on technology daily to improve our lives and workplace efficiencies, yet these same technologies have an impact on our environment. Many of the devices we use today from laptops to mobile phones rely on resources and energy that contribute to increasing our carbon footprint and waste.

BLOG | Data gives marketers a voice and insights to connect with customers

01.02.2022 07:14 PM By BrandQuantum - Comment(s)

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to sur...

BLOG | Gathering customer data effectively to create great customer experiences

01.12.2021 08:29 AM By BrandQuantum - Comment(s)

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirement...

BLOG | The challenge of martech and automation

04.10.2021 12:58 PM By BrandQuantum - Comment(s)

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also ad...

BLOG | Why brand health matters

31.08.2021 09:12 AM By BrandQuantum - Comment(s)

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...