BrandQuantum

WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

BRAND CONSISTENCY AIDS IN BRAND SECURITY

27.11.2020 03:25 PM By BrandQuantum - Comment(s)

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to es...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT

27.11.2020 06:51 AM By BrandQuantum - Comment(s)

While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive fro...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING

27.11.2020 06:49 AM By BrandQuantum - Comment(s)

Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].  


Every organisation should use a s...

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

27.11.2020 06:38 AM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International. 


The newly ...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL BANNERS

27.11.2020 06:35 AM By BrandQuantum - Comment(s)

What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them.


While email banners aim to be eye-catching to alert th...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL DISCLAIMERS

17.11.2020 04:40 AM By BrandQuantum - Comment(s)

Have you ever read the disclaimer at the bottom of your email signature? This rather dull-looking piece of information has a very important role to play in protecting the organisation from possible risks. For this reason, it deserves some attention due to the value it can deliver in several instance...

ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES

06.11.2020 12:39 PM By BrandQuantum - Comment(s)

When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn't include sender details or a company name but rather had an image of a hand holding a feather quill and ...

ARE YOUR EMAILS BUILDING BRAND TRUST?

04.11.2020 10:02 AM By BrandQuantum - Comment(s)

Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather...

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