MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
THE MEDIA ONLINE | THE BRAND STORY: CONNECTING WITH PEOPLE FULFILS A BASIC NEED
Article originally published on mediaonline.co.za, 17 July 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their […]
ITSM IN THE AGE OF DIGITAL TRANSFORMATION
Article originally published in brainstorm.co.za, 10 July 2018 | see article here There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that IT teams deliver world-class […]
THE BIG FIVE ENTERPRISE SOFTWARE TRENDS TO WATCH IN 2018
Originally published on brainstorm.co.za, 8 March 2018 | see article here From user experience to automation – a big shakeup is set to take place in the enterprise software space. Gone are the days when your IT team were the only ones in the office who knew how to use technology. And with this change […]
UCHIEF | RAISING THE MARKETING BAR
Article originally on uchief.co.za 16 February 2018 | see article here Paula Sartini, CEO and founder of BrandQuantum, believes that delivering consistent brand experiences at every customer interaction is key to ensuring companies live up to the expectations of those customers. In the highly competitive business landscape where social media and customer experience are […]
BIZCOMMUNITY | BRAND CONSISTENCY | TAKING MARKETING TO A HIGHER LEVEL
Article originally on bizcommunity.co.za | 6 February 2018 | see article here In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers […]
ECM A STEP TOWARDS THE PAPERLESS OFFICE?
Article originally published on brainstorm.co.za 27 September 2017 | see article here The move to enterprise content management (ECM) is growing as companies appreciate that this software improves productivity and helps grow profitability. However, the paperless office isn’t here just yet – and it’s going to take some time before employees change the way they […]
TFS | SOUTH AFRICAN START-UP WANTS TO MAKE BRAND MANAGEMENT EASIER ON ALL PLATFORMS
Article originally on techfinancials.co.za | written by Gugu Lourie, 30 August 2017 see article here Entrepreneur Paula Sartini would love to see users of search giant Google and other platforms use her company’s solutions to make brand management easier in the digital world. Her products are already available on a cloud based add-on application that […]
The power of brand consistency | The Brand and Brand Show
Paula Sartini and Timothy Maurice at cliffcentral.com studios Timothy speaks to the award-winning Paula Sartini, founder and CEO of BrandQuantum, about why brand consistency is critical to a brand’s bottom line.
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]