Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here

The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...

Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here

Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. W...

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here

While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.

While mos...

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...