Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here

While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.

While mos...

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

Article originally published on www.gadget.co.za, 30 November 2020 | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital...

Article first published on businesslive.co.za, 11 November 2020 | see article here

Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as...

Article first published on channelwise.co.za, 9 October 2019 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.

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Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here

Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

Article first published on techsmart.co.za, 5 October 2020 | see article here

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newl...