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BrandQuantum

TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY

25.02.2021 02:51 PM By Paula Sartini - Comment(s)


Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here


The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...

DM MAGAZINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

12.02.2021 11:20 AM By BrandQuantum - Comment(s)


Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here


Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...

STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

03.02.2021 08:56 AM By BrandQuantum - Comment(s)

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST

03.02.2021 08:52 AM By BrandQuantum - Comment(s)

Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. W...

MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING

25.01.2021 08:44 PM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here


Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role...

BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:59 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here


Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.


With the rise of ...

MEDIA UPDATE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

19.01.2021 05:54 PM By BrandQuantum - Comment(s)

Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here


While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

BLOG POST | WHY IS BRAND CONSISTENCY SO IMPORTANT?

08.01.2021 07:00 AM By BrandQuantum - Comment(s)

Brand consistency is critical to business success.  It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations.


While mos...

BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

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