CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how organisations collect, store and use personal information and while […]
LEVERAGING AI IN THE BUSINESS
Article first published on itweb.co.za, 29 September 2020 | see article here While we tend to think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where […]
LEVERAGING AI IN THE BUSINESS
Article originally published on www.brainstorm.co.za 8 September 2020 | see article here While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where businesses […]
CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST
Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulation and with other privacy regulations that have come into effect […]
BRANDQUANTUM MULTILANGUAGE OFFERING MEETS NEEDS OF GROWING GLOBAL USER BASE
Article first published on 2 September 2020, written by Paula Sartini | see article here The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice. According to Paula Sartini, founder and CEO at BrandQuantum, ‘As our user base of customers has expanded […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the […]
MANTAINING CONSUMER TRUST THROUGH BRAND PURPOSE
Article first published on 12 August 2020, written by Paula Sartini | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on themediaonline.co.za on 5 August 2020, written by Paula Sartini | see article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Retail Business Africa, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]