LEVERAGING AI IN THE BUSINESS
Article first published on itweb.co.za, 29 September 2020 | see article here While we tend to think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where […]
LEVERAGING AI IN THE BUSINESS
Article originally published on www.brainstorm.co.za 8 September 2020 | see article here While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where businesses […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]
BLOG | INTRODUCING AI STEP BY STEP
Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations. However, it can be daunting implementing AI so here are a few steps to help you ease into AI adoption: Brand […]