BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History […]
TOP TIPS FOR PREPARING YOUR REMOTE WORKFORCE
The Coronavirus (COVID-19) pandemic has businesses and employees gravely concerned. While companies want to keep the lights on and conduct business as usual, there is a need to implement responsible business solutions that allow for employees to keep themselves and their families’ safe while meeting their business obligations. With this in mind, companies are preparing […]