BRAINSTORM | OH CUSTOMER, WHERE ART THOU?
Article first published on brainstormmag.co.za, written by Tamsin Oxford, 24 March 2021 | see article here Welcome to the new digital world where personalisation and intelligent customer experiences define brands and redefine engagements. If you look at the modern customer journey, it’s shaped by the rise of social media and the omnichannel approach. It’s the world […]
LEVERAGING AI IN THE BUSINESS
Article originally published on www.brainstorm.co.za 8 September 2020 | see article here While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where businesses […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]
BRAINSTORM MAGAZINE | THE COST OF CUSTOMER EXPERIENCE
Article first published on brainstormmag.co.za, written by Matthew Burbidge, 24 January 2019 | see article here Ask any company, and they’ll probably tell you that customer experience is one of their key focus areas. But ask them who’s in charge of the customer experience, and the responses will be mumbled. Driven by unparalleled insights, […]
BRAINSTORM | RESHAPING RETAIL
Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here From bricks to clicks, technology is the driving force behind the transformation of the retail experience. Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal […]
ITSM IN THE AGE OF DIGITAL TRANSFORMATION
Article originally published in brainstorm.co.za, 10 July 2018 | see article here There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that IT teams deliver world-class […]
ECM A STEP TOWARDS THE PAPERLESS OFFICE?
Article originally published on brainstorm.co.za 27 September 2017 | see article here The move to enterprise content management (ECM) is growing as companies appreciate that this software improves productivity and helps grow profitability. However, the paperless office isn’t here just yet – and it’s going to take some time before employees change the way they […]