ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1]. Every organisation should use a specific font for their […]
CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST
Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulation and with other privacy regulations that have come into effect […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
MEDIA UPDATE | Securing your brand is a C-Suite challenge
Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant […]
MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]