BIZCOMMUNITY | BRAND CONSISTENCY | TAKING MARKETING TO A HIGHER LEVEL
Article originally on bizcommunity.co.za | 6 February 2018 | see article here In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers […]
TFS | SOUTH AFRICAN START-UP WANTS TO MAKE BRAND MANAGEMENT EASIER ON ALL PLATFORMS
Article originally on techfinancials.co.za | written by Gugu Lourie, 30 August 2017 see article here Entrepreneur Paula Sartini would love to see users of search giant Google and other platforms use her company’s solutions to make brand management easier in the digital world. Her products are already available on a cloud based add-on application that […]
The power of brand consistency | The Brand and Brand Show
Paula Sartini and Timothy Maurice at cliffcentral.com studios Timothy speaks to the award-winning Paula Sartini, founder and CEO of BrandQuantum, about why brand consistency is critical to a brand’s bottom line.
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]
THE REDZONE | BrandQuantum Introduces software to manage brand consistency
Article originally on businesslive.co.za | 25 April 2017 | see article here Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust. BrandQuantum founder Paula Sartini says that for consumers […]