Employer branding made easy with BrandMail
Employer Branding is growing in importance across the globe, particularly as companies are scrambling to attract and retain the best talent. With remote working being made a reality, in many instances, companies are competing for skills from a global talent pool and offering attractive packages that make it hard for companies to compete. However, companies […]
Tips to freshen up your brand this spring
The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
BLOG POST | WHY IS BRAND CONSISTENCY SO IMPORTANT?
Brand consistency is critical to business success. It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations. While most organisations are aware of the value of brand consistency, often achieving brand […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL BANNERS
What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them. While email banners aim to be eye-catching to alert the recipients to specific information, […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1]. Every organisation should use a specific font for their […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]