GADGET | Checking privacy boxes won’t win over the customer
Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
B&T | Gathering customer data effectively to create great customer experiences
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them… While customers seek tailored and personalised experiences that delight, often these experiences feel […]
BrandQuantum achieves Microsoft IP Co-Sell status
BrandQuantum, a South African-based software company that delivers a cloud-based, secure and modular platform to help companies achieve brand consistency across all Microsoft programmes, has today announced that it has achieved Microsoft IP Co-Sell status. In addition to this, BrandMail is a Microsoft Preferred Solution, which is identified by the Preferred Solutions Badge in the […]
BrandQuantum wins Best International Cloud-Based Brand Consistency Platform in Africa
BrandQuantum has been named Best International Cloud-Based Brand Consistency Platform and received the Customer Service Excellence Award in the 2021 MEA Markets African Excellence Awards. The MEA Market Awards recognise entrepreneurs, innovative professionals and industry leaders from a variety of sectors across the African continent. BrandQuantum has developed a brand consistency platform that delivers a […]
BrandMail awarded 15 top ranking badges in the G2 Fall Report 2021
BrandMail, a software solution developed by BrandQuantum to deliver brand consistency across all email communication, recently received 15 badges in the G2 Fall Report 2021. Most notably BrandMail received badges for Easiest Admin, Best Meets Requirements, Easiest to Use, Easiest to Do Business With, High Performer and Users Most Likely to Recommend. G2 badges are […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
EMINETRA | Why brand health matters
Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
BIZCOMMUNITY | Why brand health matters
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]