STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact and more on personalised digital communication. Consumers are aware […]
STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST
Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on […]
MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING
Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building […]
BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based […]
THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on themediaonline.co.za on 13 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that […]
BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL
In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. As such marketers need to adopt a more systemic […]
BLOG POST | WHY IS BRAND CONSISTENCY SO IMPORTANT?
Brand consistency is critical to business success. It is the key to unpacking your values and building trust with your customers. When companies deliver consistent brand experiences, it reinforces the brand values, establishes a relationship of trust, and meets customer expectations. While most organisations are aware of the value of brand consistency, often achieving brand […]
THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT
Article first published on businesslive.co.za, 11 November 2020 | see article here Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as there is uncertainty about what the term really means and how […]
CHANNELWISE | CUSTOMER PRIVACY IS PART OF THE EXPERIENCE
Article first published on channelwise.co.za, 9 October 2019 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims […]
BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY
Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy […]