HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
THE MEDIA ONLINE | THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them […]
GADGET | MARKETING AND IT: THE GREAT DIVIDE
Article first published on gadget.co.za, written by Paula Sartini, 17 January 2020 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for […]
TALK IOT | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on talkiot.co.za, written by Paula Sartini, 12 November 2019 How can your customers trust you if you don’t take precautions to protect their personal information? Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, […]
BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]
MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]