BIZCOMMUNITY | BRAND CONSISTENCY | TAKING MARKETING TO A HIGHER LEVEL
Article originally on bizcommunity.co.za | 6 February 2018 | see article here In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers […]
ECM A STEP TOWARDS THE PAPERLESS OFFICE?
Article originally published on brainstorm.co.za 27 September 2017 | see article here The move to enterprise content management (ECM) is growing as companies appreciate that this software improves productivity and helps grow profitability. However, the paperless office isn’t here just yet – and it’s going to take some time before employees change the way they […]
The power of brand consistency | The Brand and Brand Show
Paula Sartini and Timothy Maurice at cliffcentral.com studios Timothy speaks to the award-winning Paula Sartini, founder and CEO of BrandQuantum, about why brand consistency is critical to a brand’s bottom line.
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]
IOL | TAKING BRANDING TO THE CLOUD FOR SME’S
Article originally on www.iol.co.za, written by Nicola Mawson 25 April 2017 | read article here Johannesburg – An entrepreneur is taking her software concept and making it suitable for other small, medium and micro enterprises. Paula Sartini, CEO of BrandQuantum – which she founded three years ago – says she is now moving from servicing […]
HTXT | Meet BrandOffice, SA made software that’s making brand management easier
Article originally on htxt.co.za written by Brendyn Lotz | Johannesburg, 7 April 2017 | See article here Chances are you’ve never heard of BrandQuantum but what this little Johannesburg startup is doing is nothing short of incredible. To describe what the firm does in short is simple it helps companies manage their brand. This is […]
ITWEB | BRANDQUANTUM HELPS BUSINESSES CREATE BRAND CONSISTENCY
Article originally on www.itweb.co.za written by Kgaogelo Lestsebe | Johannesburg, 5 April 2017 | See article here Consumers trust brands they recognise and recognition can be readily achieved through marketing strategies which are heightened through brand consistency. This is according to BrandQuantum, a local established and developed brand intelligence company. The company has introduced a cloud-based solution, BrandOffice that is said […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]
BLOG | INTRODUCING AI STEP BY STEP
Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations. However, it can be daunting implementing AI so here are a few steps to help you ease into AI adoption: Brand […]
BLOG | BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT
To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction needs to be consistent with past experiences, as […]