BLOG POST | WORLD BACKUP DAY: THANK GOODNESS FOR DOCUMENT GENERATION AND MANAGEMENT
This month we celebrate World Backup Day which aims to remind businesses and individuals to back up important data and files. While this day was initially created by student Ismail Jadun in 2011 as a joke, today it serves as a very important day in the calendar, as backing up, even just once a year, […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
ENSURING YOUR COMPANY’S DATA IS SECURE DURING LOCKDOWN
Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working […]
MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]
THE RED ZONE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on businesslive.co.za, written by Paula Sartini, 7 October 2019 | see article here Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]