IT-ONLINE | PROTECT YOUR CUSTOMERS FROM IDENTITY THEFT AND DATA BREACHES
Article first published on it-online.co.za, written by Simon Murrell, 5 November 2019 | see article here Identity theft and data breaches are on the rise with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174 000 cases in 2017 in the UK alone. Locally the figures […]
THE RED ZONE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on businesslive.co.za, written by Paula Sartini, 7 October 2019 | see article here Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]
MODERN MARKETING | BUILDING BRAND TRUST THROUGH EMAILS
Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides […]
BIZCOMMUNITY | ARE YOUR EMAILS BUILDING BRAND TRUST?
Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here We’ve all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email […]
THE REDZONE | BrandQuantum Introduces software to manage brand consistency
Article originally on businesslive.co.za | 25 April 2017 | see article here Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust. BrandQuantum founder Paula Sartini says that for consumers […]
BLOG | BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT
To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction needs to be consistent with past experiences, as […]