BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
UCHIEF | RAISING THE MARKETING BAR
Article originally on uchief.co.za 16 February 2018 | see article here Paula Sartini, CEO and founder of BrandQuantum, believes that delivering consistent brand experiences at every customer interaction is key to ensuring companies live up to the expectations of those customers. In the highly competitive business landscape where social media and customer experience are […]
TFS | SOUTH AFRICAN START-UP WANTS TO MAKE BRAND MANAGEMENT EASIER ON ALL PLATFORMS
Article originally on techfinancials.co.za | written by Gugu Lourie, 30 August 2017 see article here Entrepreneur Paula Sartini would love to see users of search giant Google and other platforms use her company’s solutions to make brand management easier in the digital world. Her products are already available on a cloud based add-on application that […]
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]
IOL | TAKING BRANDING TO THE CLOUD FOR SME’S
Article originally on www.iol.co.za, written by Nicola Mawson 25 April 2017 | read article here Johannesburg – An entrepreneur is taking her software concept and making it suitable for other small, medium and micro enterprises. Paula Sartini, CEO of BrandQuantum – which she founded three years ago – says she is now moving from servicing […]