MODERN MARKETING | Brand Consistency Is A Key Driver Of Business Success
Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplication of work, employee inefficiencies, inconsistent branding and increased workloads, particularly for the IT […]
THE MEDIA ONLINE | The real value of company compliant templates and content governance
Article first published on themediaonline on 5 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. […]
BLOG POST | WORLD BACKUP DAY: THANK GOODNESS FOR DOCUMENT GENERATION AND MANAGEMENT
This month we celebrate World Backup Day which aims to remind businesses and individuals to back up important data and files. While this day was initially created by student Ismail Jadun in 2011 as a joke, today it serves as a very important day in the calendar, as backing up, even just once a year, […]
BRAND CONSISTENCY AIDS IN BRAND SECURITY
There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both […]
BrandQuantum introduces Multilanguage offering
Johannesburg, 31 August 2020 – BrandQuantum today launched its Multilanguage ribbon offering which it developed to meet the needs of its growing global user base. The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice. According to Paula Sartini, founder and […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]
THE REDZONE | BrandQuantum Introduces software to manage brand consistency
Article originally on businesslive.co.za | 25 April 2017 | see article here Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust. BrandQuantum founder Paula Sartini says that for consumers […]
IOL | TAKING BRANDING TO THE CLOUD FOR SME’S
Article originally on www.iol.co.za, written by Nicola Mawson 25 April 2017 | read article here Johannesburg – An entrepreneur is taking her software concept and making it suitable for other small, medium and micro enterprises. Paula Sartini, CEO of BrandQuantum – which she founded three years ago – says she is now moving from servicing […]