THE MEDIA ONLINE | The real value of company compliant templates and content governance
Article first published on themediaonline on 5 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. […]
SOURCEFORGE | Q&A with BrandQuantum: Solving Business Branding Challenges in the digital age
Article first published on sourceforge.net, 5 April 2021 | see article here Below is a Q&A session with Paula Sartini, founder and CEO at BrandQuantum International. Paula is an analytical thinker who solves business problems with innovative solutions. For over 20 years Paula has helped leading organisations overcome various business challenges. Having studied commerce, branding and marketing coupled […]
STARTUP.INFO | BrandQuantum: helping companies to securely deliver brand consistency around the world
Article first published on startup.info, 9 April 2021 | see article here We talked to Paula Sartini, CEO and founder of BrandQuantum, about multilingual brand consistency, and this is what she said about it. First of all, how are you and your family doing in these COVID-19 times? Paula Sartini: Thank you for asking. I don’t believe […]
TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Marketers need to focus on the human touch and personalization without overstepping boundaries, says Paula Sartini, founder […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]