BUSINESS BRIEF | The challenge of martech and automation
Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]