THE RED ZONE | Why brand health matters
Article first published on businesslive.co.za on 12 July 2021, written by Paula Sartini The pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey, […]
The Purpose of a tagline | The Big Small Business Show
28 August 2018 | Paula Sartini, CEO, BrandQuantum, unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the business grows.