THE CUSTOMER.NET | Marketers are finding their voice in customer data
Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention. The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are […]
THE CUSTOMER.NET | Gathering customer data effectively to create great CX
Article first published on thecustomer.net on 17 February 2022, written by Paula Sartini According to new research, how companies use customer data is becoming more important to the customer experience. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data […]
NEX MEDIA | Data gives marketers a voice and insights to connect with customers
Article first published on nexmedia.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL
In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. As such marketers need to adopt a more systemic […]
BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today’s digital business environment and some of the key challenges they are facing. From the discussion points, it was clear that marketing needs to evolve into […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]