MANTAINING CONSUMER TRUST THROUGH BRAND PURPOSE
Article first published on 12 August 2020, written by Paula Sartini | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on themediaonline.co.za on 5 August 2020, written by Paula Sartini | see article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Retail Business Africa, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
HOW SECURE IS YOUR DATA DURING A LOCKDOWN?
South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Many businesses have developed business continuity plans (BCP) to mitigate […]
ENSURING YOUR COMPANY’S DATA IS SECURE DURING LOCKDOWN
Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on techfinancials.co.za, written by Paula Sartini, 21 April 2020 | see article here South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their […]
TOP TIPS FOR PREPARING YOUR REMOTE WORKFORCE
The Coronavirus (COVID-19) pandemic has businesses and employees gravely concerned. While companies want to keep the lights on and conduct business as usual, there is a need to implement responsible business solutions that allow for employees to keep themselves and their families’ safe while meeting their business obligations. With this in mind, companies are preparing […]