MEDIA UPDATE | THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE
Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here Competition in today’s business landscape has never been fiercer, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that the market is saturated with brands and that companies are competing for customers on a global landscape. THE […]
TALK IOT | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on talkiot.co.za, written by Paula Sartini, 12 November 2019 How can your customers trust you if you don’t take precautions to protect their personal information? Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, […]
BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
MODERN MARKETING | DEVELOPING A CUSTOMER-CENTRIC STRATEGY THROUGH AUTOMATION
Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are […]
MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]
THE BIG FIVE ENTERPRISE SOFTWARE TRENDS TO WATCH IN 2018
Originally published on brainstorm.co.za, 8 March 2018 | see article here From user experience to automation – a big shakeup is set to take place in the enterprise software space. Gone are the days when your IT team were the only ones in the office who knew how to use technology. And with this change […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]