THE CUSTOMER.NET | Marketers are finding their voice in customer data
Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention. The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are […]
THE CUSTOMER.NET | Gathering customer data effectively to create great CX
Article first published on thecustomer.net on 17 February 2022, written by Paula Sartini According to new research, how companies use customer data is becoming more important to the customer experience. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data […]
NEX MEDIA | Data gives marketers a voice and insights to connect with customers
Article first published on nexmedia.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
SME TECH GURU | Data gives marketers a voice and insights to connect with customers
Article first published on smetechguru.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
B&T | Data gives marketers a voice & insights to connect with customers
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right… The world changed more in 2020 than at any […]
BLOG | Data gives marketers a voice and insights to connect with customers
The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to survive. Marketers find […]
GADGET | Should customers trust you?
Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of identity theft, companies are prioritising security measures to keep customer and employee data as secure […]
NEX MEDIA | Gathering customer data effectively to create great customer experiences
Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect customer data. However, checking boxes to ensure that you […]
DM Magazine | The Challenge of Martech and Automation
Article first published on dmn.ca on 25 November 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can […]
LEADER.CO.ZA | Gathering customer data effectively to create great CX
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws is […]